Popeyes Launches At-Home Biscuits | Tom Holland’s Bero Expands Into Shandies

Why It Matters

These moves diversify revenue streams beyond restaurants and bars, while meeting demand for convenient, low‑alcohol and at‑home experiences, reshaping the grocery and RTD landscapes.

Key Takeaways

• Popeyes biscuit mixes sell for $3.23‑$3.49 at Walmart, Target, HEB.
• Bero launches four fruit‑flavored shandies, first online June 8, Target June 14.
• Cuervo’s RTD canned cocktails contain 5.9% ABV, tapping sessionable market.
• Celebrity involvement boosts non‑alcoholic beer visibility, e.g., Tom Holland’s Bero.
• Spirit‑based RTDs grew 30% YoY, giving Cuervo a growth platform.

Pulse Analysis

Popeyes’ entry into the grocery aisle reflects a broader trend of restaurant brands extending into consumer‑direct products. By offering biscuit mixes that require only water, butter and a dash of cheese, the chain leverages its iconic flavor while capitalizing on the post‑pandemic rise in home cooking. Shelf placement at mass retailers such as Walmart and Target provides a low‑cost acquisition channel, potentially driving traffic back to its dine‑in locations when consumers seek the full restaurant experience.

The non‑alcoholic beverage sector is experiencing rapid adoption, and Bero’s shandy line aims to differentiate itself through fruit‑forward profiles and celebrity backing. Co‑founder Tom Holland’s involvement adds cultural cachet, attracting younger drinkers who value novelty and health‑conscious options. Launching online first, followed by a Target rollout and broader retail distribution, mirrors a phased strategy that builds buzz while testing demand across channels. The shandies’ lemon‑lime, grapefruit, elderflower and blackberry yuzu flavors align with current consumer preferences for refreshing, low‑calorie mixers.

Cuervo’s canned cocktail portfolio taps the 30% YoY growth in spirit‑based ready‑to‑drink (RTD) beverages, offering a 5.9% ABV formulation that balances sessionability with brand authenticity. By packaging classic margarita and paloma profiles in convenient cans, Cuervo meets on‑the‑go consumption patterns and expands its reach beyond traditional liquor stores. The move also positions the brand to compete with premium RTDs from newer entrants, reinforcing the importance of leveraging established spirit names to capture market share in an increasingly crowded shelf space.