The Region's Biggest Fresh Produce Conversation Is Coming to Bangkok: Check Out the Full SE Asia Meet Up 2026 Program

Why It Matters

The meet‑up brings together the region’s top fresh‑produce decision‑makers, accelerating knowledge sharing and partnership opportunities that can shape market entry, branding and supply‑chain strategies in the fastest‑growing part of the global fruit industry.

Key Takeaways

• SE Asia Meet Up gathers senior fresh‑produce leaders on May 18, 2026.
• Sessions cover consumer trends, digital marketing, tropical fruit boom, and berry expansion.
• Latin American exporters target Southeast Asian markets amid shifting trade flows.
• Study tour offers on‑site visits to Thailand’s biggest wholesale and retail chains.

Pulse Analysis

Asia Fruit Logistica’s SE Asia Meet Up underscores the accelerating momentum of the fresh‑produce sector in Southeast Asia, a region projected to outpace global fruit consumption growth through 2030. With rising middle‑class incomes and urbanization, countries such as Thailand, Vietnam and Indonesia are seeing per‑capita fruit intake climb, driven by health‑focused lifestyles and expanding modern retail formats. The conference’s data‑rich opening, led by Forward Insight’s Carlo Magni, provides investors and growers with granular insights into evolving taste preferences, premiumization trends, and the role of branding in capturing new shoppers.

Digital transformation is another pivotal theme, as highlighted by Redfern Digital’s Ryan Molloy. E‑commerce, social commerce, and mobile‑first advertising are reshaping how consumers discover and purchase fresh produce, especially in markets where traditional wet markets coexist with hyper‑modern supermarkets. The session outlines actionable tactics for brands to leverage programmatic media, influencer collaborations, and data analytics to boost shelf‑share. Meanwhile, discussions on the tropical‑fruit boom and berry frontier reveal a diversification of supply sources, with Latin American exporters eyeing the region’s growing demand for bananas, mangoes and blueberries, intensifying competition for local growers.

Beyond the speaking agenda, the event’s networking components—including the AFL DP World Fresh Produce Golf Cup and a hands‑on industry study tour—facilitate direct engagement with Thailand’s largest wholesale market, Talaad Thai, and leading retail chains Tops and Lotus. These experiences enable participants to assess logistics, cold‑chain capabilities, and retail shelf‑placement strategies in real time. For stakeholders across the value chain, the meet‑up offers a rare convergence of market intelligence, partnership opportunities, and on‑the‑ground observations that can inform strategic decisions and drive growth in the region’s burgeoning fresh‑produce ecosystem.