60 Seconds at Interpack 2026 with HERMA

Why It Matters

The guide equips manufacturers with a clear path to PPWR compliance, reducing regulatory risk and opening market opportunities for sustainable packaging solutions.

Key Takeaways

• HERMA launches Green Guide to navigate PPWR compliance for customers
• PPWR becomes legally binding on August 12, 2026
• Self‑adhesive labels positioned as sustainable packaging problem solvers
• HERMA's self‑adhesive division debuts at Interpack 2026 for the first time
• Hammer Green Guide recommends materials meeting PPWR step‑by‑step

Summary

At Interpack 2026, German packaging specialist HERMA unveiled its new ‘Hammer Green Guide’, a tool designed to help customers navigate the European Packaging and Packaging Waste Regulation (PPWR) that becomes mandatory on 12 August 2026.

The guide addresses the growing complexity of PPWR requirements, offering a structured, step‑by‑step methodology that starts with the overall packaging concept and drills down to the specific self‑adhesive label application. HERMA emphasizes that its self‑adhesive labels can act as ‘problem solvers’, providing sustainable alternatives that meet the regulation’s material‑recycling and carbon‑footprint targets.

‘We invented the Green Guide to give our customers a tool to manage the upcoming PPWR,’ a HERMA spokesperson said, adding that the company’s self‑adhesive materials division is making its first appearance at Interpack to showcase these solutions. The Hammer Green Guide promises to recommend compliant materials after evaluating each packaging layer.

By simplifying compliance, the guide could accelerate adoption of eco‑friendly labeling across Europe, giving HERMA a competitive edge while helping brands avoid costly redesigns or penalties. The move signals a broader industry shift toward integrated sustainability solutions as regulators tighten packaging standards.

Original Description

We're at interpack with HERMA Group's André Herzog to learn more about his company's new green guide - which guides customers through the requirements of the PPWR.