BitesWeLove Takes Home 'Best Snack Product' At the World Food Innovation Awards 2026

Why It Matters

The award validates BitesWeLove’s formula for nutritious, tasty snacks, accelerating its UK retail rollout and signaling rising consumer demand for functional snack options.

Key Takeaways

• BitesWeLove wins Best Snack Product at 2026 World Food Innovation Awards.
• Awarded for caramel fudge protein bar combining high protein and fiber.
• Bar’s texture mimics rice‑crispy, diverging from dense protein bars.
• Dutch brand expanding into UK retail after strong supermarket interest.
• Success highlights growing demand for nutritious, tasty snack alternatives.

Summary

BitesWeLove, a Dutch snack company, was named ‘Best Snack Product’ at the 2026 World Food Innovation Awards for its caramel‑fudge protein bar. The brand, already stocked in major Dutch supermarkets, recently entered the UK market and used the awards platform to showcase its innovation.

The winning bar stands out by delivering 20 g of protein, high dietary fiber, and a rice‑crispy texture that departs from the typical dense, chewy protein bars crowding the category. Judges praised its blend of taste and nutrition, noting it addresses a gap for consumers seeking both performance and indulgence.

Company representatives highlighted the bar’s “completely different” texture and its appeal during recent talks with large UK retailers. They described the product as a “high‑protein, high‑fiber snack that feels like a treat,” underscoring the brand’s focus on marrying flavor with functional benefits.

The accolade bolsters BitesWeLove’s retail expansion strategy, signaling to supermarkets that the brand can compete in the saturated protein‑snack segment. It also reflects a broader industry shift toward snack products that deliver health credentials without sacrificing enjoyment.

Original Description

Dutch snack brand BitesWeLove won Best Snack Product at the World Food Innovation Awards 2026, in association with IFE - International Food & Drink Event.

The winners were unveiled during a live ceremony at IFE Manufacturing's Trends & Innovation Platform – as part of Food, Drink & Hospitality Week 2026.

The company's aim is to 'create snacks worth craving about, combining great taste with real nourishment,' and is continuing its expansion in the UK following its launch in mid-2025.

FoodBev Media talked with Marleen Basart, founder of BitesWeLove, at IFE 2026 following the brand's achievement.

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