BitesWeLove Takes Home 'Best Snack Product' At the World Food Innovation Awards 2026

Why It Matters

The award validates BitesWeLove’s clean‑label, high‑protein offering, giving it a competitive edge as it pursues UK retail partnerships and taps into rising demand for healthier snack options.

Key Takeaways

• BitesWeLove wins Best Snack Product at 2026 World Food Innovation Awards.
• Caramel fudge protein bar combines high protein, fiber, and light texture.
• Product is nut‑free, gluten‑free, plant‑based, no artificial sweeteners.
• Dutch brand expanding into UK retail after award recognition.
• Executives report strong interest from major supermarkets for distribution.

Summary

Dutch snack maker BitesWeLove captured the World Food Innovation Awards 2026’s Best Snack Product honor for its caramel‑fudge protein bar, signaling a breakthrough in the crowded protein‑snack segment.

The award‑winning bar delivers 20 grams of protein, high fiber, and a light, Rice Krispie‑like crunch, while remaining nut‑free, gluten‑free, plant‑based and free of artificial sweeteners—attributes the company says set it apart from traditional dense protein bars.

Company spokesperson highlighted the bar’s “innovative texture” and “balanced nutrition,” noting enthusiastic conversations with leading UK supermarket chains during the IFV trade show, where the brand is seeking shelf space after its recent launch in the United Kingdom.

The recognition bolsters BitesWeLove’s expansion strategy, giving it leverage to negotiate retail distribution, meet growing consumer demand for clean‑label, high‑protein snacks, and potentially reshape market dynamics in both Europe and beyond.

Original Description

Dutch snack brand BitesWeLove won Best Snack Product at the World Food Innovation Awards 2026, in association with IFE - International Food & Drink Event. The winners were unveiled during a live ceremony at IFE Manufacturing's Trends & Innovation Platform - as part of Food, Drink & Hospitality Week 2026.

The company's aim is to 'create snacks worth craving about, combining great taste with real nourishment,' and is continuing its expansion in the UK following its launch in mid-2025.

FoodBev Media talked with Marleen Basart, founder of BitesWeLove, at IFE 2026 following the brand's achievement.

-

00:00 - About BitesWeLove

00:22 - Attending IFE & expanding in the UK

00:37 - The snacking industry & WFIA26 win

00:59 - Best snack product

01:28 - Contact BitesWeLove