The Coca-Cola Booth #4402

Why It Matters

The innovations target operators’ need to cut labor and boost check averages by offering premium, easy-to-serve specialty drinks that tap rising demand for iced coffee and experiential flavors—potentially driving incremental sales in foodservice channels.

Summary

At the National Restaurant Association Show, Coca-Cola showcased a new Coca-Cola mixology dispenser developed with Micro Matic designed to automate craft beverage preparation for foodservice operators. The company also introduced a Costa Cold Brew concentrate featuring a French toast flavor add-in and matching cold foam aimed at breakfast menus and the growing cold/iced coffee market. Coca-Cola emphasized the unit’s labor-saving, high-tech capabilities and positioned the flavored cold brew as a way for operators to refresh coffee offerings without complex barista skills. The demo highlighted consumer enthusiasm for novel, convenience-focused specialty beverages.

Original Description

NRN's editor-in-chief, Sam Oches, stopped by the Coca-Cola Booth #4402 The National Restaurant Association Show and got a peak at some serious beverage innovation. From testing out the new Coca-Cola mixology unit to sampling the fresh Costa cold brew concentrate, it's clear Coca-Cola is bringing next-level drink experiences to the restaurant industry.

Brought to you by The Coca-Cola Company

#2026restaurantshow #thecocacolaco #beverageinnovation #mixology

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