WAT KITCHEN Wins 'Best Meat/Poultry Product' At the World Food Innovation Awards

Why It Matters

The accolade and positive consumer response validate WAT Kitchen’s positioning in the growing ambient convenience and high-protein segments, boosting credibility for retail expansion and investor interest. Winning a high-profile award can accelerate distribution deals and brand recognition in competitive ready-to-eat markets.

Summary

WAT Kitchen’s ambient meal range, featuring protein-packed snacks like Thai sweet chili noodles and coating bites, won ‘Best Meat/Poultry Product’ at the World Food Innovation Awards. The product delivers about 13 g of protein per pack and can be eaten straight from the packet or heated for 30 seconds, positioning it as a convenient option for consumers with fast lifestyles. At the awards event the brand reported strong consumer engagement and detailed questions about nutrition and storage, signaling active interest rather than casual sampling. Early feedback and reviews suggest the company has a commercially promising product and growing market traction.

Original Description

Crown Foods-owned WAT KITCHEN won Best Meat/Poultry Product at the World Food Innovation Awards 2026, in association with IFE - International Food & Drink Event.

The winners were unveiled during a live ceremony at IFE Manufacturing's Trends & Innovation Platform - as part of Food, Drink & Hospitality Week 2026.

Crown Foods offers a broad frozen and ambient portfolio, with nearly 50 years of experience serving the UK retail and foodservice sectors. Their Asian-inspired ambient meal range, WAT KITCHEN, has been created for busy lifestyles.

FoodBev Media talked with Ivor Rawlins, sales director at Crown Foods, at IFE 2026 following the company's achievement.

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00:00 - About WAT KITCHEN

00:15 - Protein Bites win at WFIA26

00:35 - Exhibiting at IFE & GLP-1 lifestyle

01:11 - Contact WAT KITCHEN