Know What's Happening in Hotels

Is The “Free” Hotel Breakfast Actually Making Your Stay Worse?

Remember making waffles at the hotel breakfast bar as a kid? Steve Turk says those days are disappearing fast. In this clip from Good Morning Hospitality: Hotel Edition, Steve breaks down how rising costs and brutal competition are squeezing mid-tier hotel brands. Free breakfast can eat up 5 to 7 percent of revenue, and for many properties, it has become a pure marketing expense that is no longer delivering a real return. The result: shrinking quality. More plastic-wrapped grab-and-go items, weak coffee, microwaved options, and a “free breakfast” that can actually drag down the guest experience instead of elevating it. Watch the full GMH Hotels episode for more on how hotel cost pressures show up on the buffet line and what might replace the classic free breakfast. Get the full episode here: Skift: https://skift.com/skift-travel-podcasts/good-morning-hospitality/ Podcast Platforms: https://play.megaphone.fm/okwdpoz5snw-qz4xetyc2w