Miles and Points On Sale — February 13 2026

Key Takeaways

• Hilton Honors offers 100% bonus up to 160k points
• Marriott Bonvoy provides 40% bonus on purchases
• Avianca LifeMiles gives up to 155% bonus
• Multiple airlines offer 40‑80% bonuses or discounts
• Sales expire between Feb 13 and March 30, 2026

Pulse Analysis

Travelers who monitor loyalty program promotions know that mileage sales are cyclical, often aligning with airline fiscal calendars or hotel brand marketing pushes. By offering steep bonuses or discounts, issuers stimulate point purchases that would otherwise remain dormant, boosting cash flow and reinforcing brand engagement. The current February‑March window is especially aggressive, with hotel programs like Hilton Honors delivering a full‑price match and airlines such as Aeroplan tiering bonuses up to 100 percent, effectively halving the cost per usable mile.

From a value‑analysis perspective, the per‑point price is the decisive metric. Hilton’s $0.005 per point and Avianca’s $0.0129 per mile rank among the cheapest in recent years, making them prime candidates for travelers targeting premium cabin awards or high‑value hotel stays. Tiered structures reward larger purchases, so bulk buying often yields the best return on investment. Savvy members can combine these purchases with elite status multipliers, further amplifying redemption power and shortening the path to status upgrades.

The broader industry implication is a subtle shift toward monetizing loyalty assets beyond traditional earn‑and‑redeem models. As consumers become more price‑sensitive, airlines and hotel chains will likely extend these sales or introduce hybrid offers that blend discounts with bonus miles. For travelers, the key is timing: secure purchases before the listed deadlines, verify refund policies, and align acquisitions with upcoming award windows. Properly executed, these sales can offset a significant portion of future travel expenses while preserving flexibility in itinerary planning.