Under Canvas Appoints Brodsky as CEO

Key Takeaways

• Noah Brodsky appointed CEO of Under Canvas
• Brodsky previously chief commercial officer at Lindblad Expeditions
• Under Canvas operates 17 destinations, adding Yosemite and White Mountains
• Matt Gaghen transitions to executive chairman through 2026

Pulse Analysis

The outdoor hospitality sector has become a hotbed for investors seeking differentiated guest experiences that blend adventure with luxury. Under Canvas, known for its glamping sites in iconic natural settings, has capitalized on this trend by expanding to 17 locations, including the recent launch of a Dark Sky‑approved lodge in Yosemite. This growth reflects broader consumer shifts toward place‑based travel, where authenticity and environmental stewardship drive booking decisions, positioning the brand as a leader in the premium camping niche.

Noah Brodsky’s arrival brings a rare blend of expedition travel and mainstream hospitality expertise. At Lindblad Expeditions, he crafted global commercial strategies for high‑margin adventure tours, while his tenure at Travel + Leisure Co. and Wyndham sharpened his skills in brand building, loyalty programs, and digital engagement. Those capabilities are likely to translate into stronger direct‑to‑consumer channels for Under Canvas, enhanced loyalty offerings, and data‑driven personalization that can boost occupancy rates and average spend per guest.

Looking ahead, Under Canvas’s pipeline of new sites—such as the White Mountains property slated for mid‑2026—signals an aggressive rollout that could reshape the competitive landscape. By integrating the ULUM luxury sub‑brand and expanding into underserved regions, the company can capture higher‑spending travelers seeking curated nature experiences. If Brodsky successfully leverages his network and operational know‑how, Under Canvas may set a new benchmark for scalable, upscale glamping, prompting traditional hotel chains to accelerate their own outdoor offerings.