Amadeus Report Outlines Six Trends Shaping Travel in 2026

Why It Matters

Personalised, AI‑enabled offerings can boost hotel margins while meeting evolving traveler expectations, positioning the Asia‑Pacific region as a growth engine for the hospitality sector.

Key Takeaways

• Pawprint Economy fuels upscale pet travel
• Travel Mixology merges AI with human planners
• Point-to-Point Precision uses narrowbody jets long‑haul
• Hotels urged to sell experiences, not discounts
• Amadeus expands Thailand hub to capture hotel market

Pulse Analysis

Amadeus’s Travel Trends 2026 report spotlights six macro‑shifts that will define the next wave of tourism. From the Pawprint Economy, which taps affluent pet owners, to Travel Mixology that blends algorithmic suggestions with human expertise, the forecast signals a move away from one‑size‑fits‑all itineraries. Point‑to‑Point Precision, enabled by new narrow‑body aircraft, promises efficient long‑haul connections, while Pop Culting and Innovation Tourism highlight the growing pull of entertainment IP and tech‑centric destinations. Together, these trends illustrate a market hungry for novelty, speed and tailored experiences.

The report’s most actionable insight for hoteliers is the call for attribute‑based selling. Rather than competing on price, properties are encouraged to bundle specific experiences—such as pet‑friendly amenities or AI‑curated local tours—and let guests pay for the added value. Amadeus is facilitating this shift by integrating AI advisory tools into its Travel Intelligence platform, allowing hoteliers to input simple queries and receive instant, data‑driven recommendations. This reduces analysis time, frees staff for guest‑facing activities, and supports dynamic pricing models that reflect real‑time demand.

Capitalising on these dynamics, Amadeus is expanding its Thailand headquarters, positioning itself at the heart of the Asia‑Pacific hotel boom. The region’s rapid hotel pipeline and rising traveler sophistication make it an ideal testing ground for the company’s AI‑driven, experience‑focused solutions. By deepening its local presence, Amadeus aims to capture untapped hotel partners, accelerate adoption of its attribute‑based selling framework, and ultimately shape the next generation of personalised travel services across the continent.