Cost and Safety Concerns Reshape U.S. Meetings Industry, MMGY Study Finds

Why It Matters

The findings force venues and destinations to prioritize transparent pricing, security measures, and tech infrastructure, reshaping competitive dynamics in the meetings market.

Key Takeaways

• 63% planners cite travel costs as major concern
• 72% consider crime levels when choosing event destinations
• 90% believe face‑to‑face interaction essential for success
• Miami, NYC, Las Vegas top urban meeting locations
• Technology now baseline; cybersecurity, accessibility expected

Pulse Analysis

Cost pressures are reshaping how meeting professionals allocate budgets. With travel and accommodation expenses climbing, planners are moving beyond the lowest‑price mindset toward bundled packages that promise predictable, value‑driven outcomes. This shift encourages hotels and venues to offer transparent pricing structures, flexible cancellation policies, and inclusive services that reduce hidden fees, thereby protecting profit margins while meeting attendee expectations for affordability.

Safety has become a non‑negotiable criterion in destination selection. The MMGY study reveals that a majority of planners now assess crime statistics and terrorism risk before committing to a city, prompting venues to invest in visible security protocols, real‑time incident communication, and partnerships with local law‑enforcement agencies. Demonstrating robust safety measures not only mitigates attendee anxiety but also differentiates locations in a crowded market where confidence can dictate participation rates.

Technology expectations have evolved from a differentiator to a baseline requirement. Modern conferences demand reliable cybersecurity, accessibility tools, and on‑site production capabilities to support hybrid elements and data‑intensive sessions. Cities like Miami, New York, and Las Vegas are capitalizing on this trend by upgrading venue infrastructure and promoting tech‑ready environments. As organizers balance cost, safety, and digital needs, venues that seamlessly integrate these elements will capture a larger share of the resilient in‑person meetings segment.