Emirates Skywards Offers Ramadan Rewards and Chance to Win Share of 2 Million Skywards Miles

Why It Matters

The promotion drives higher transaction volume during Ramadan, reinforcing Emirates’ loyalty ecosystem and encouraging deeper engagement with its digital payment platforms. It also differentiates Skywards from competing airline programs by leveraging bonus mileage incentives.

Key Takeaways

• 20 winners receive 100,000 Skywards Miles each
• 25% bonus Miles on all Ramadan spends
• Earn 1 Mile per AED 3 on most categories
• New users get 4× Miles on first Visa transaction
• Skywards Miles Mall adds 25% bonus on participating brands

Pulse Analysis

Ramadan represents a peak spending period across the Middle East, and airlines are increasingly using loyalty schemes to capture a larger slice of consumer wallets. Emirates Skywards leverages this cultural moment by integrating its Everyday app and Miles Mall into a unified rewards experience, offering a 25% mileage boost that eclipses typical airline promotions. This digital‑first approach aligns with broader trends toward mobile payments and instant gratification, positioning Skywards as a fintech‑adjacent player rather than a traditional mileage accrual system.

The mechanics of the campaign are designed to stimulate both frequency and value of transactions. Members earn one mile for every AED 3 spent on high‑street, leisure, and luxury categories, while grocery and pharmacy purchases generate a mile per AED 5, encouraging everyday spending. New entrants receive a four‑times multiplier on their inaugural Visa payment, and holders of Emirates Skywards credit cards enjoy additional bonuses, creating a tiered incentive structure that rewards deeper financial integration. By automatically entering spenders into a draw for 100,000‑mile prizes, the program adds a gamified element that can boost average order values and app engagement throughout the month.

Strategically, the Ramadan rewards initiative reinforces Emirates’ broader loyalty narrative, capitalizing on its recent accolade as the Best Global Airline Loyalty Program. With a 37 million‑member base, the airline can cross‑sell flight, hotel, and lifestyle experiences, turning mileage into a versatile currency. The promotion not only fuels short‑term revenue but also strengthens data collection on consumer preferences, informing future personalization efforts. As airline loyalty programs evolve into comprehensive ecosystems, Emirates’ blend of high‑value bonuses, credit‑card synergies, and culturally resonant timing sets a benchmark for competitors seeking to deepen customer stickiness.

Emirates Skywards offers Ramadan rewards and chance to win share of 2 million Skywards Miles

1 hour ago

In the spirit of giving this month, Emirates Skywards is offering its members the chance to enter a prize draw and be one of 20 lucky winners of 100,000 Skywards Miles. Every Skywards member who spends with Skywards Everyday or Skywards Miles Mall will be entered into the draw while also earning 25 % bonus Miles on all spends.

Top tips to ‘Tap, earn, and win’ with Skywards Everyday

• Spend at more than 500 popular brands such as Hind Aloud, La Marquise Jewellery, Organic Foods & Café Supermarket, Al Jaber Optical, Borders, BinSina Pharmacy and Boksha with the Skywards Everyday app and earn 25 % bonus Miles during Ramadan.

• For every spend using a saved payment card on the Skywards Everyday app during Ramadan, members will automatically enter a draw for a chance to win 100,000 Miles each, with 10 winners selected.

• Earn 1 Mile for every AED 3 spent on high‑street shopping, leisure and entertainment, luxury shopping, beauty and wellness, services, and dining, and 1 Mile for every AED 5 spent on groceries and pharmacy purchases.

• New to Skywards Everyday? Earn 4× Miles on your first transaction when paying with a saved Visa Card during Ramadan.

• Members can earn even more Miles when using an Emirates Skywards Credit Card.

• Members living outside the UAE can also download the Skywards Everyday app and earn Miles when visiting the country.

Savvy ways to shop online, earn and win with Skywards Miles Mall UAE

• Earn 25 % bonus Miles on all spends made at participating brands on Skywards Miles Mall UAE, including Amazon.ae, Ounass, Deliveroo, Next, iHerb and more.

• For every AED 100 spent on Skywards Miles Mall UAE, members will automatically enter a draw for a chance to win 100,000 Miles each, with 10 winners selected.

• New to Skywards Miles Mall? Earn an additional 2,000 bonus Miles on your first transaction of a minimum AED 184 when paying with a Visa Card.

• Earn even more Miles on Skywards Miles Mall when paying with any Emirates Skywards Credit Card.

A world‑class loyalty programme

Crowned ‘Best Global Airline Loyalty Program’ at the International Loyalty Awards 2025, Emirates Skywards continues to offer its members unmatched rewards and benefits. With more than 37 million members worldwide, Emirates Skywards provides four tiers of membership—Blue, Silver, Gold, and Platinum—each with exclusive privileges.

Members can earn Miles with partners ranging from airlines, hotels and car rentals to financial, leisure and lifestyle brands. Skywards Miles can be spent on an extensive range of rewards, including flight tickets with Emirates and partner airlines, flight upgrades, hotel stays, retail shopping and money‑can’t‑buy experiences.

For more information, visit emirates.com/skywards.