HAMA Shares Spring Survey Results

HAMA Shares Spring Survey Results

Hotel Business
Hotel BusinessMay 6, 2026

Why It Matters

The upbeat RevPAR outlook and heightened investment activity signal strong confidence in U.S. hospitality assets, suggesting continued capital inflows and potential price appreciation. Diminishing recession fears further reinforce a favorable environment for owners and investors.

Key Takeaways

  • 60% expect portfolio RevPAR to beat budget this year
  • 90% plan hotel renovations; 70% actively pursuing acquisitions
  • Recession worries fall to 16%, lowest in three surveys
  • Top concerns: demand, Iran conflict, rising wage costs
  • Cap rate outlook split: 40% see slight decline, 35% anticipate rise

Pulse Analysis

The HAMA spring survey paints a picture of optimism across the hospitality asset‑management sector. With 86 members reporting that a majority anticipate RevPAR outpacing budgeted figures, owners are translating confidence into concrete actions—nearly nine in ten are earmarking funds for renovations, and more than seven in ten are scouting acquisition targets. This dual thrust of operational improvement and portfolio expansion positions hotels to capture incremental demand as travel rebounds from pandemic lows.

Yet the optimism is tempered by nuanced macro concerns. Survey respondents flag demand volatility, the ongoing Iran conflict, and accelerating wage pressures as the most pressing issues. While recession anxiety has receded to 16%—the lowest level in three consecutive surveys—uncertainty around cap‑rate movements persists, with 40% forecasting a modest decline and 35% expecting a comparable rise. These mixed signals suggest investors will remain vigilant, balancing growth ambitions against potential cost headwinds and financing dynamics.

For capital providers and strategic owners, the survey’s findings underscore a fertile environment for value‑creation initiatives. Renovations and acquisitions signal a willingness to invest in asset upgrades that can boost RevPAR and enhance competitive positioning. Meanwhile, the HAMA student competition highlights a pipeline of talent equipped to navigate these complexities, reinforcing the industry’s long‑term resilience. Stakeholders who align capital strategies with these emerging trends are likely to capture upside as the hospitality market continues its post‑pandemic expansion.

HAMA shares spring survey results

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