
The development signals IHG’s aggressive push into ultra‑luxury, wellness‑focused hospitality, tapping strong demand for experiential travel in the American Southwest. It also diversifies IHG’s asset base and strengthens its competitive edge in the high‑margin luxury segment.
Six Senses’ entry into southern Utah marks a strategic milestone for IHG, aligning the brand’s nature‑centric ethos with a region renowned for its dramatic landscapes. The 480‑acre Camp Korongo site, adjacent to Zion, Bryce Canyon, and the Grand Canyon, offers a unique canvas for the brand’s regenerative hospitality model. By collaborating with Canyon Global Partners and the design firm Luxury Frontiers, IHG is ensuring that the resort’s architecture and operations reflect both local cultural heritage and global sustainability standards, positioning the property as a benchmark for future desert‑based luxury developments.
The announcement arrives amid a surge in wellness tourism, where affluent travelers prioritize health, authenticity, and immersive experiences over traditional luxury amenities. Desert destinations have gained traction for their stark beauty, stargazing opportunities, and low‑impact adventure activities, making them ideal for Six Senses’ experiential focus. The resort’s 41 tented pavilions and 12 residences will cater to guests seeking high‑touch service while remaining connected to the environment, reinforcing the brand’s commitment to low‑carbon footprints, renewable energy, and locally sourced materials.
For IHG, Camp Korongo strengthens a pipeline where luxury and lifestyle properties now represent 22 percent of its global growth strategy. The addition complements upcoming Six Senses openings in Mexico, Belize, Pennsylvania, and Colorado, creating a cohesive network of premium wellness retreats across the Americas. Economically, the project is poised to generate construction jobs, boost tourism revenue, and attract high‑spending visitors to southern Utah, further cementing IHG’s position as a leading operator in the ultra‑luxury hospitality market.
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