Jet2's Collection of Certified Sustainable Hotels Grows to 1,500

Why It Matters

The growth signals strong market demand for verifiable sustainable travel options and gives Jet2 a competitive edge in attracting eco‑conscious customers. It also pressures the wider industry to adopt comparable sustainability standards.

Key Takeaways

• Certified Sustainable hotels now total 1,500 in Jet2 collection
• Target: 3,000 certified hotels by 2035
• Toolkit partners with FEE to guide hotel certification
• Certification covers energy, water, waste, local sourcing, community support
• Agents can browse sustainable options via Jet2’s trade portal

Pulse Analysis

Jet2holidays has accelerated its sustainable accommodation programme, reaching 1,500 Certified Sustainable Hotels—a 87.5% increase since the 2023 launch. The certification, based on ABTA’s standards, verifies that properties meet rigorous criteria in energy efficiency, water conservation, waste reduction, local procurement and community engagement. By aggregating these hotels on a dedicated trade portal, Jet2 gives travel agents a single source for environmentally vetted inventory, simplifying the booking process for a growing segment of eco‑conscious travellers. This rapid scaling also reflects Jet2’s broader carbon‑neutral ambition for its entire holiday portfolio.

The new Sustainable Hotel Toolkit, co‑created with the Foundation for Environmental Education, translates the certification criteria into actionable steps for property owners. Case studies within the guide illustrate cost savings from reduced utility consumption, brand differentiation, and higher occupancy rates among guests who prioritize green credentials. By clarifying the financial and marketing upside, the toolkit lowers barriers to entry, encouraging more independent hotels to join the programme. This collaborative approach also strengthens Jet2’s supplier network, fostering long‑term partnerships anchored in shared sustainability goals. Furthermore, the toolkit aligns with EU Green Deal incentives, unlocking potential subsidies for participating hotels.

Industry analysts see Jet2’s expansion as a bellwether for the broader travel market, where demand for verified sustainable options is outpacing supply. As consumers increasingly factor environmental impact into purchase decisions, travel companies that embed certification into their product mix can capture premium pricing and loyalty. Jet2’s target of 3,000 certified hotels by 2035 positions it to meet this demand at scale, while also pressuring competitors to adopt comparable standards. Regulators are also monitoring these initiatives, with potential tax benefits for certified properties on the horizon. The momentum suggests sustainable tourism will shift from niche offering to mainstream expectation.