Not Just Travel Retains Best Lifestyle Franchise in the World

Why It Matters

The back‑to‑back award validates Not Just Travel’s scalable, high‑margin franchise model, positioning it as a benchmark for lifestyle‑focused businesses and attracting prospective franchisees and investors worldwide.

Key Takeaways

• Won Best Lifestyle Franchise worldwide for second consecutive year
• Only UK and travel company with back‑to‑back award
• Supports over 750 home‑based travel consultants globally
• Recognized for strong model, tech, training, and franchisee support
• Booking and recruitment growth outpaces prior year

Pulse Analysis

The International Franchise Association’s Global Franchise Awards are widely regarded as the industry’s Oscars, offering an independent assessment of franchise excellence across criteria such as business model strength, support infrastructure, and growth potential. Not Just Travel’s repeat win signals that its lifestyle‑centric approach resonates not only with consumers but also with franchise evaluators, setting a new standard for UK‑based enterprises competing on a global stage. This recognition amplifies brand credibility, making the franchise more attractive to prospective consultants seeking a proven, high‑performing platform.

At the core of Not Just Travel’s success is a hybrid model that blends home‑based entrepreneurship with sophisticated technology and comprehensive training. Consultants receive a digital toolkit that streamlines booking processes, marketing, and client management, while ongoing education ensures they stay ahead of travel trends and regulatory changes. This combination of flexibility and professional support enables consultants to build profitable micro‑businesses without the overhead of traditional brick‑and‑mortar operations, a key differentiator that the IFA judges highlighted.

The award arrives amid a period of robust commercial growth, with the company reporting record‑high booking volumes and a surge in consultant recruitment compared to the previous year. For investors and industry observers, this momentum suggests a durable competitive advantage in a market where travel demand is rebounding post‑pandemic. The franchise’s ability to scale while maintaining high consultant satisfaction positions it as a compelling opportunity for capital infusion and further international expansion, reinforcing the UK’s emerging role as a hub for innovative lifestyle franchising.