Spring Hotels Helps Agents Build Confidence in Selling Tenerife

Why It Matters

Empowering agents with on‑site knowledge strengthens their selling confidence, which can translate into higher booking volumes for Spring Hotels and reinforce the travel‑trade channel’s role in destination sales.

Key Takeaways

• Spring Hotels' Business Builders trains agents on six Tenerife properties.
• First session hosted May 2026 with Jet2, 20 top sellers attended.
• Experience includes Mount Teide excursion and local wine tasting.
• 80% of Spring Hotels bookings originate from travel agents.
• Additional sessions planned, including December 2026 event with The Travel Place.

Pulse Analysis

Tenerife remains a cornerstone of European sun‑seeking travel, and Spring Hotels controls a strategic slice of the market with six resorts positioned in the island’s most visited coastal hubs. While the destination benefits from strong brand recognition, the majority of its occupancy—about 80%—still hinges on the recommendations of travel agents and tour operators. In this context, delivering nuanced, experiential knowledge to the trade becomes a competitive differentiator, allowing hotels to stand out in a crowded marketplace.

Spring Hotels’ Business Builders program addresses that need by immersing agents in the full Tenerife experience. The May 2026 pilot, co‑hosted with Jet2, took 20 high‑performing advisors from Not Just Travel to the Mare Nostrum Resort, where they sampled local cuisine, toured Mount Teide and enjoyed a curated wine tasting. Participants praised the hands‑on coaching retreat, noting that the direct exposure to property amenities and island culture equips them to speak authentically with clients, ultimately shortening the sales cycle and increasing conversion rates.

The rollout signals a broader shift toward experiential education within the travel‑trade ecosystem. By scheduling additional sessions—such as the upcoming December event with The Travel Place—Spring Hotels is building a pipeline of knowledgeable advocates who can drive demand across its portfolio. As agents become more confident in positioning Tenerife’s diverse offerings, the hotel chain is likely to see incremental booking growth, reinforcing the strategic importance of trade‑partner engagement in the post‑pandemic recovery of leisure travel.