Under Canvas Appoints Noah Brodsky as Chief Executive Officer

Why It Matters

The leadership transition equips Under Canvas with seasoned scaling expertise just as demand for premium, place‑based travel accelerates, positioning the brand to capture a larger share of the fast‑growing outdoor‑experience market.

Key Takeaways

• Noah Brodsky becomes Under Canvas CEO, effective immediately
• Founder Matt Gaghen shifts to Executive Chairman, then board seat in 2026
• Company now operates 17 destinations, including ULUM luxury brand and Outdoor Collection
• Recent launch: Under Canvas Yosemite, first Dark Sky‑approved lodging in California
• Next opening: White Mountains, NH in June 2026, expanding Northeast footprint

Pulse Analysis

Under Canvas has carved a niche in upscale outdoor hospitality by blending rugged scenery with boutique‑level service. The Denver‑based company now manages 17 landmark sites, from the deserts of Moab to the forests of the White Mountains, and has introduced two sub‑brands—ULUM, a design‑forward luxury line, and the Outdoor Collection, which curates region‑specific experiences. As travelers increasingly seek authentic, place‑based vacations, the brand’s emphasis on immersive stays positions it ahead of traditional campgrounds and even many boutique hotels. The recent CEO appointment underscores this growth trajectory.

Noah Brodsky steps into the chief executive role after a two‑decade career steering premium travel and lifestyle brands. At Lindblad Expeditions he shaped global commercial strategy for high‑touch expedition voyages, while his tenure at Travel + Leisure Co. and Wyndham saw him launch loyalty programs and digital engagement platforms that lifted customer lifetime value. Those credentials align with Under Canvas’s need to scale operations without diluting the curated guest experience. Industry observers expect Brodsky to leverage data‑driven marketing and partnership ecosystems to accelerate occupancy across the expanding portfolio.

The company’s pipeline reinforces its ambition to dominate the luxury glamping segment. In April it opened Under Canvas Yosemite, the first Dark Sky‑approved lodging in California, catering to stargazers and eco‑conscious travelers. A new property in New Hampshire’s White Mountains is slated for June 2026, marking the brand’s first foray into the Northeast market. If the brand can replicate its successful rollout model, it could capture a sizable share of the projected $12 billion outdoor‑experience market, while setting a benchmark for sustainable, high‑end camping.