What It Takes to Add 400 Hotel Units Overnight

Why It Matters

The episode highlights the operational risks and resource strain of rapid portfolio expansion, underlining the need for robust processes and experienced teams to protect guest experience and revenue when scaling. It also signals potential friction with owners and operators that can affect timing and costs of growth.

Summary

In 2024 the team rapidly added roughly 400 hotel units to its portfolio, triggering an intense, high-pressure onboarding and operations sprint. Staff across markets scrambled to pitch owners, underwrite deals and simultaneously ready properties—handling everything from plumbing and linens to locks and intercoms—while still servicing arriving guests. The rush was compounded by tight handover windows from former operators and unrealistic owner expectations about turnaround speed. Teamwork and experienced ROI staff were credited with preventing major service breakdowns during the scale-up.

Original Description

Scaling a hospitality portfolio sounds exciting, but behind the scenes, it can be absolute chaos.

In this clip from Good Morning Hospitality, Brandy Canaley sits down with Roami co-founders Andreas King-Geovanis and Iskander Karimov in a special GMH bonus episode following the sale of Roami to CozySuites.

They look back at one of the most intense moments in the company’s history: rapidly adding roughly 400 units to the portfolio across markets like Miami Beach and New Orleans.

From pitching owners and underwriting deals to onboarding properties in record time — while still servicing guests, the founders share the operational scramble behind the growth, including everything from missing towels to broken intercom systems.

The story reveals what it really takes to scale a hospitality operation at speed — and why it became one of the most memorable moments for the Roami team.