Elevating the Next Generation of Senior Leadership Through New Rise Initiative
•February 12, 2026
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Why It Matters
Elevate addresses the systemic talent leak of women exiting leadership pipelines, strengthening diversity at senior levels and boosting organisational resilience in a rapidly evolving broadcast sector. By investing in women’s leadership now, companies can improve decision‑making, retain critical expertise, and meet the industry’s skill‑shortage challenges.
Key Takeaways
- •Six‑week Elevate program targets mid‑level women leaders
- •Hybrid format blends virtual sessions with in‑person networking
- •Mentors include senior broadcast executives providing real‑world guidance
- •Program builds P&L, negotiation, and performance management skills
- •Limited to 30 participants to ensure intensive peer learning
Pulse Analysis
The broadcast industry is confronting a dual challenge: a widening skills gap and an under‑representation of women in senior roles. Rise Broadcast’s Elevate initiative tackles both by offering a focused, six‑week accelerator that equips mid‑career women with the strategic, commercial, and people‑management competencies traditionally reserved for senior executives. By integrating expert‑led workshops on performance management, commercial negotiation, and P&L ownership, the programme ensures participants acquire tangible skills that translate directly into organisational value.
Beyond hard skills, Elevate’s hybrid delivery model fosters a robust professional network. In‑person sessions facilitate relationship‑building, while virtual components enable cross‑regional collaboration, creating a diverse peer cohort that mirrors the global nature of modern media operations. Senior mentors act as ambassadors, providing real‑world insights and challenging participants to apply concepts through group challenges, thereby accelerating experiential learning and confidence building.
From a business perspective, the initiative is a strategic response to talent retention pressures. By addressing the systemic barriers that cause women to stall or exit at critical career junctures, Elevate helps organisations preserve high‑potential talent, reduce turnover costs, and cultivate a pipeline of diverse leaders who can drive innovation. As the sector continues its rapid digital transformation, such inclusive leadership development becomes not just a nicety but a competitive imperative.
Elevating the next generation of senior leadership through new Rise initiative
Rise Broadcast has announced the introduction of a leadership accelerator programme.
Building on its work to support women in the broadcast and media technology sector through mentoring and career development initiatives, the gender diversity advocacy organisation is launching a programme aiming to fast-track careers of women working in mid-level roles across the industry.
Open to women working throughout the sector, Elevate is a six-week programme aiming to strengthen leadership capabilities, develop networks and drive behavioural change. Taking place during June and July this year, the six-week hybrid programme combines virtual and in-person sessions to provide structured peer learning. Supported by senior industry mentors, Elevate is open to individual applications or nomination from participants’ organisations.
Key features of Elevate will include:
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Expert-led leadership development, covering core skills such as performance management, feedback and appraisals, commercial negotiation, team goal setting and P&L ownership
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Real-world group challenges, enabling participants to apply learning to practical leadership scenarios
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Mentor and ambassador support from experienced broadcast leaders, offering insight, challenge and guidance
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A practical leadership toolkit, developed throughout the programme and ready for immediate application in-role
Deborah Cross, operations director at Rise, commented, “Following a successful programme with Rise AV, we are building something that goes beyond individual development, this is about reshaping leadership in broadcast for the long term. Women in broadcast are incredibly capable, yet too many stall or step back at the point where leadership pressure, visibility and expectation intensify. That’s not a confidence issue, it’s a system issue. Elevate exists to meet women where they are, give them the tools, support and networks they need, and ensure organisations don’t lose talent they can’t afford to replace.
“In an industry facing ongoing skills shortages and rapid transformation, diverse leadership isn’t a ‘nice to have’, it’s a business imperative. This programme is an investment not just in individuals, but in stronger teams, better decision-making and a more resilient broadcast sector. By supporting women at this stage of their careers, we’re helping organisations develop stronger leadership pipelines, retain experienced talent and create visible role models for the next generation. Elevate is about fixing the leaks, not just filling the pipeline.”
The programme is limited to 30 participants and applicants are encouraged to plan ahead. Details of the Elevate programme are available here
The post Elevating the next generation of senior leadership through new Rise initiative appeared first on TVBEurope.
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