Struggling With Employee Engagement? Build a Culture of Learning | ATD Report

Why It Matters

A robust learning culture directly drives higher employee engagement and retention, giving firms a strategic advantage in talent‑driven markets.

Key Takeaways

• Learning culture boosts agility, innovation, and employee retention.
• 69% of development pros, 79% of learners view learning as lifestyle.
• Lack of staff and budget hampers learning initiatives for three‑quarters.
• Over two‑thirds of employees demand more training opportunities.
• Informal programs like lunch‑and‑learns remain underutilized across firms.

Summary

The ATD report, sponsored by Zensai, examines how a culture of learning can address employee engagement and retention while keeping firms agile.

The study finds 69% of talent development professionals and 79% of learners consider learning a way of life, yet three‑quarters cite staffing and budget constraints as major obstacles. Meanwhile, more than two‑thirds of employees want additional training.

Respondents recommend expanding informal learning—lunch‑and‑learns, peer‑to‑peer sessions, development days, and communities of practice—yet most organizations currently lack these offerings.

Embedding continuous learning into performance metrics and development plans can boost engagement, reduce turnover, and give companies a competitive edge in a fast‑changing market.

Original Description

How can organizations stay competitive while keeping employees engaged and growing? The answer lies in building a strong culture of learning.

In this video, we break down key insights from the latest research by the Association for Talent Development (ATD), sponsored by Zensai, on how organizations can create learning cultures that drive agility, innovation, and retention. Access the research here: https://www.td.org/product/research-report--creating-a-culture-of-learning/192603

📊 What you’ll learn:

1. Why a culture of learning is critical for business success and change management

2. Key statistics from ATD’s research on learning culture and employee expectations

3. Common challenges L&D professionals face (including limited budget and resources)

4. Practical ways to promote continuous learning in your organization

5. How informal learning strategies like peer learning and communities of practice can close the gap

💡 Key insight:

While nearly 70% of talent development professionals say learning is part of their organization’s culture, demand for learning opportunities continues to outpace supply—making this a critical moment for L&D leaders to act.

Whether you're in learning and development, talent development, HR, or organizational leadership, this video will help you better understand how to build and sustain a learning culture that supports both business goals and employee growth.

🔗 Explore more insights and build your action plan: www.td.org/atd-research

👍 Like this video and subscribe to the ATD channel for more insights on instructional design, upskilling, reskilling, and workplace learning trends.

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