Bastiaan De Goei - How Using AI In Insurance Helps Customers In Times Of Need

Why It Matters

AI‑driven predictive analytics lets insurers act before claims worsen, cutting costs while delivering timely, personalized support to policyholders.

Key Takeaways

• Insurers can predict long‑term disability from short‑term claims
• AI unlocks unused claims data for proactive customer support
• Predictive modeling enables early interventions to reduce payout costs
• Faster payouts improve operational efficiency and customer satisfaction
• Data‑driven reserving ensures insurers remain financially prepared for claims

Summary

The video features Bastiaan De Goei explaining how artificial intelligence can transform insurance companies from passive pay‑out entities into proactive partners that help customers before a crisis deepens. By treating insurers as data‑processing organizations, AI platforms such as Instabase unlock the vast troves of claims information that traditionally sit idle in legacy systems.

De Goei highlights that short‑term disability claims contain rich signals that, when fed into predictive models, can forecast the likelihood of a claim evolving into a long‑term disability. This insight enables insurers to intervene early—offering targeted medical or vocational support—to either prevent the escalation or to prepare appropriate reserves for the eventual payout.

He notes that the same analytics that speed up routine claim handling also empower data‑science teams to develop models that were previously impossible due to data silos. The result is faster payouts, more accurate reserving, and a customer experience that feels anticipatory rather than reactive.

For the industry, this means reduced loss ratios, stronger customer loyalty, and a competitive edge in a market where digital transformation is becoming a baseline expectation. Insurers that adopt AI‑driven predictive analytics can both safeguard their balance sheets and deliver tangible value to policyholders in moments of need.

Original Description

FF News caught up with Bastiaan De Goei, Insurance Leader at Instabase, to assess how insurance companies using AI can provide valuable help to customers in times of need.

Instabase is a platform that provides end-to-end solutions for businesses to automate their processes, extract insights from data, and build customizable applications. It combines various technologies like AI, data processing, and workflow automation to streamline operations and improve efficiency across industries.

Artificial intelligence can extract data from short term disability claims so that the company can use predictive modelling in order to see the likelihood of it becoming a long term disability claim, allowing them to intervene when necessary.

“One way is to make that claims data operationally more efficient, getting to payouts faster and things like that. That data can also be used to do predictive modelling.”