butterfly & elephant

About butterfly & elephant

butterfly & elephant is the investment arm of GS1 Germany, operating as a startup accelerator and investor. The program provides seed and early-stage funding along with access to GS1 standards, industry partners, technology platforms, and a broad community to help startups grow. It focuses on consumer goods, retail, e-commerce, and healthcare, leveraging GS1 Germany’s network of companies to enable collaboration and scale. Based in Germany, the accelerator emphasizes entrepreneurial freedom, co-creation, and practical mentorship to accelerate market-ready solutions.