WTW Expands Digital Asset Protection Offering Through Redefind Acquisition

Key Takeaways

• WTW acquires Redefind to launch crypto insurance platform
• Initial product covers non‑custodial loss recovery costs
• Founders join Willis to drive platform expansion
• Service starts in UK, with global rollout planned

Pulse Analysis

The insurance industry is racing to address the unique risks of digital assets, a segment that has exploded in value and complexity over the past few years. Traditional carriers have been slow to adapt, leaving a gap that fintech‑focused insurers are eager to fill. By acquiring Redefind, WTW taps into a ready‑made technology stack that streamlines underwriting, policy issuance, and claims handling for crypto‑related exposures, reinforcing its strategy to become a go‑to adviser for emerging finance.

Redefind’s web‑based platform is built around a non‑custodial insurance model, meaning policyholders retain control of their wallets while the cover reimburses costs tied to forensic investigations, asset tracing, and legal actions after a theft. This approach sidesteps the regulatory challenges of custodial solutions and aligns with the decentralized ethos of the crypto community. The integration of Redefind’s founders, Richard Daws and Connor Edward, into Willis’s specialist risk advisory team ensures continuity of product development and leverages WTW’s global distribution network to scale the offering beyond the UK.

For the broader market, WTW’s entry signals that mainstream insurers are now willing to allocate capital and expertise to crypto risk transfer. Competitors will likely accelerate their own digital‑asset programs, driving innovation in policy language, pricing models, and reinsurance structures. Clients—from crypto exchanges to tokenised asset managers—gain access to regulated, professionally underwritten protection, which could lower operational risk and foster greater institutional participation in the digital economy.