Why Susquehanna Is Building a Prediction Market Business | Odd Lots

Bloomberg Podcasts
Bloomberg PodcastsJun 6, 2026

Why It Matters

By supplying deep liquidity and institutional‑grade hedging contracts, Susquehanna could turn prediction markets into mainstream risk‑management instruments, reshaping how corporations hedge unconventional exposures.

Key Takeaways

  • Susquehanna provides liquidity as primary market maker for prediction markets
  • Goal: bootstrap institutional participation and hedge‑risk contracts beyond sports betting
  • Large balance sheet lets them absorb risk and offer sizable contracts
  • They partner with brokers, banks, insurers to reach corporate hedgers
  • Market makers bridge timing and size gaps, ensuring continuous pricing

Summary

The Odd Lots podcast explores Susquehanna International Group’s new prediction‑market desk, led by Jeremy Maletz. The firm, traditionally an options‑focused market‑making powerhouse, is now applying its deep liquidity and quantitative expertise to nascent prediction‑market platforms that trade outcomes ranging from political events to weather.

Maletz explains that Susquehanna’s core role is to bootstrap both retail and institutional liquidity, acting as a continuous counter‑party that bridges timing and size mismatches. With an essentially unlimited balance sheet, the firm can absorb large, off‑exchange risks and offer contracts that are too big for typical retail volumes, positioning itself as a bridge for corporations seeking hedges on unconventional risks such as snowfall or geopolitical disruptions.

Key moments include the claim that “we were the first institution to get involved in prediction markets” and the observation that “price discovery doesn’t require massive volume because super‑forecasters converge on fair prices.” The interview also highlights the firm’s strategy of working through prime brokers, banks, and insurers to reach end‑users, rather than trying to understand every industry’s specific exposure.

If successful, Susquehanna’s approach could transform prediction markets from niche betting arenas into viable risk‑management tools for large corporates, expanding the overall market size and prompting broader regulatory and compliance frameworks.

Original Description

Prediction markets that enable you to bet on pretty much everything are everywhere nowadays. But there's still a big question over whether they can expand to include larger institutional investors like hedge funds. Part of the problem is that a lot of prediction market contracts are illiquid and trading volumes can sometimes be shallow. That's where trading firm Susquehanna International Group comes in. In this episode, recorded live at New York's City Winery, we talk to Jeremy Maletz, Susquehanna's head of macro trading and prediction markets, about the firm's market-making business with Kalshi. We talk about how big investors could use prediction markets, what Susquehanna is seeing in terms of flows, how a market-maker hedges risk on these contracts, and how it makes money from them.
Chapters:
00:00:00 - Cold Open
00:00:56 - Introduction - Odd Lots Live
00:03:20 - Susquehanna's Prediction Markets Role
00:05:59 - Market Making Mechanics
00:08:15 - Institutional Hedging Challenge
00:11:04 - Institutional Adoption Barriers
00:13:39 - Market Selection Strategy
00:15:44 - Market Evolution and Growth
00:19:08 - Insider Trading Concerns
00:22:39 - Market Manipulation and Whale Concerns
00:24:53 - Market Selection Process
00:27:15 - Speed to Market Innovation
00:29:12 - Role Evolution and Election Trading
00:30:42 - End Credits
Bloomberg's Joe Weisenthal and Tracy Alloway analyze the weird patterns, the complex issues and the newest market crazes. Join the conversation every Monday and Thursday for interviews with the most interesting minds in finance, economics and markets.
Join the conversation: discord.gg/oddlots
Subscribe to Bloomberg Podcasts: https://bit.ly/BloombergPodcasts
And for all things Odd Lots, visit https://www.bloomberg.com/oddlots
#Investing #Markets #Finance #Bloomberg #Podcast #OddLots
For coverage on news, markets and more: http://www.bloomberg.com/video
Visit our other YouTube channels:
Bloomberg Television: https://www.youtube.com/@markets

Comments

Want to join the conversation?

Loading comments...