Help Rank North America’s Best Resorts—And Win New Skis

Why It Matters

The survey provides real‑time consumer data that can shift resort reputations and marketing strategies, while the Nordica prize drives higher engagement and brand exposure within the ski community.

Key Takeaways

• SKI opens 2027 Reader Resort Survey for up to five resorts.
• Participants can win Nordica Enforcer 99 or Santa Ana 92 skis.
• Survey results will shape the Top 50 Resorts ranking this fall.
• Survey runs through mid‑June, covering 17 criteria per resort.
• Data helps resorts improve services and attract future visitors.

Pulse Analysis

SKI’s 2027 Reader Resort Survey arrives as the North American ski season winds down, offering enthusiasts a chance to capture fresh impressions while the powder is still vivid. By allowing respondents to evaluate up to five resorts on a detailed 17‑point rubric, the survey gathers granular feedback on everything from lift efficiency to lodging comfort. This data‑rich approach not only fuels SKI’s upcoming Top 50 Resorts guide but also equips resorts with actionable insights to fine‑tune operations ahead of the next peak season.

The influence of consumer‑driven rankings extends beyond editorial prestige. Resorts that climb the list can leverage higher visibility to attract new guests, negotiate better vendor contracts, and justify capital investments in infrastructure. Conversely, lower‑scoring destinations receive a clear roadmap for improvement, potentially boosting future occupancy and ancillary revenue streams such as dining and rentals. Industry analysts watch these rankings closely, as they often presage broader market trends, including shifts in skier demographics and preferences for sustainability or luxury experiences.

Partnering with Nordica adds a compelling incentive layer, turning survey participation into a chance to win high‑performance Enforcer 99 or Santa Ana 92 skis. This collaboration amplifies brand exposure for both SKI and Nordica, while reinforcing the narrative that informed consumer choices drive product relevance. The sweepstakes exemplifies how media outlets can blend editorial content with experiential marketing, fostering deeper engagement and generating richer data sets that benefit resorts, manufacturers, and the broader ski ecosystem alike.