Video: Brendan Fairclough & Jack Moir Go 'Roaming' In South Korea

Why It Matters

The series spotlights South Korea as a new hub for elite mountain biking, expanding the sport’s global footprint and offering sponsors a premium platform to reach adventure‑focused audiences.

Key Takeaways

• Series backed by Monster Energy, Scott, Pirelli, SRAM, RockShox, GoPro.
• Five global episodes showcase untapped mountain‑bike destinations.
• South Korea hosts first Asian UCI MTB World Series round.
• Cultural segments blend riding with Seoul nightlife and K‑Beauty.
• Series aims to expand MTB viewership across streaming partners.

Pulse Analysis

The new ‘Roaming on 2 Wheels’ series marks a strategic push by Warner Brothers Discovery into niche adventure content, leveraging a roster of heavyweight sponsors—Monster Energy, Scott, Pirelli, SRAM, RockShox, and GoPro—to deliver high‑production mountain‑bike storytelling. By committing to five episodes that will roll out across the company’s digital channels and partner networks, the series taps into the growing appetite for authentic, adrenaline‑driven travel narratives. This model mirrors the broader media trend of pairing brand sponsorship with original programming to capture engaged, younger audiences.

The series opener in South Korea is especially consequential, as the country prepares to host the inaugural Asian round of the UCI Mountain Bike World Series at Mona Yongpyong Resort. The episode provides the first televised glimpse of a terrain that is 70 % mountainous yet largely unmapped by the global MTB community, positioning South Korea as a new frontier for competitive racing and tourism. By intertwining race‑track previews with Seoul’s neon nightlife, Korean BBQ, and K‑Beauty culture, the show illustrates how sport can serve as a gateway to broader cultural exposure.

Beyond entertainment, ‘Roaming on 2 Wheels’ functions as a marketing engine for its sponsors, showcasing product performance in extreme conditions while reaching a global audience through streaming platforms. The inclusion of emerging markets such as Eastern Europe, the North American West Coast, and Chile signals an intent to diversify the sport’s geographic footprint and attract new participants. As mountain biking continues its ascent in popularity, the series could accelerate equipment sales, boost destination tourism, and set a template for future branded adventure series.