Planet Fitness Pone Rumbo a 18 Gimnasios en España Tras Captar 20 Millones
Planet Fitness is set to operate 18 low‑cost gyms in Spain by the end of 2024, adding seven new locations this year. The chain will invest roughly €12.5 million (about $13.6 million) to build five clubs from the ground up and acquire two existing sites in Madrid. The rollout is financed by a €20.1 million (≈$22 million) capital raise, of which €18.5 million ($20.2 million) came from the U.S. parent and €1.6 million ($1.7 million) from a loan by Positano Holdings. Expansion will focus on Madrid, Barcelona, Sevilla and Murcia, with flagship venues exceeding 1,000 sqm.
Tres Relojes Y Una Cifra
A JB Capital study estimates the EuroLeague ecosystem at €3.2 billion (about $3.5 billion), with the league itself worth roughly €1.41 billion ($1.54 billion) and its licensed clubs collectively valued at €1.8 billion ($1.96 billion). The analysis projects that converting temporary licenses to permanent franchise rights...
The Year-Effect: How the Sports Industry Is Rethinking Marketing Ahead of the 2026 Mega-Events
The sports industry faces a "Year-Effect" in 2026 as the FIFA World Cup, Winter Olympics, Formula 1 and MotoGP converge, forcing brands to rethink acquisition and monetization. Experts label the shift from Sports Marketing 6.0 to 7.0, where AI drives real‑time micromoment...