People Want to Watch Your Film. Now Go Find Them.
Ian Tarbert, a veteran indie film marketer, shared a behavior‑first framework for getting movies in front of audiences. He stresses budgeting P&A from day one and tailoring spend to a film’s scale, whether that’s a $250 micro‑campaign or a $250,000 push. Cohesive creative assets and a unified team are essential to avoid fragmented messaging. Tarbert also highlights paid social as the most efficient channel, complemented by email, programmatic media, and tastemaker partnerships to drive measurable results.
Tales From The Lab: Social Media Myth Busting with Dor Dotson
Dor Dotson, an organic‑social specialist for Oscar‑contending documentaries, led a session at the 8 Above Distribution Lab debunking five common social‑media myths. She emphasized that email lists are a stable, algorithm‑proof channel that owners control, and that posting consistently without...
Cinema, Meet the Creator Economy
Creator Camp, a digitally native media company, is reshaping film production by converting online creator followings into theatrical audiences. Its debut feature, *Two Sleepy People*, generated 2.5 times its production budget within a week, driven by an organic campaign that...