A Smart Bear (Longform)

A Smart Bear (Longform)

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Deep essays on startups, bootstrapping, and product strategy from a 4x founder.

Maybe Not so Much with the "Optimization"
NewsMar 22, 2026

Maybe Not so Much with the "Optimization"

The article argues that an over‑reliance on optimization—A/B tests, metrics, and lean processes—can suppress the creative spark that makes products memorable. It uses Smart Bear’s 2002 “mini‑viewer” in Code Historian as a case study: a wasteful, non‑optimal feature that nonetheless...

By A Smart Bear (Longform)
A Compass Is Not a Map
NewsJan 25, 2026

A Compass Is Not a Map

The article uses a compass‑vs‑map metaphor to argue that startup advice points north but does not dictate the right path. It critiques Lean Startup, survivor bias, and the illusion that any framework guarantees success. By highlighting the variability of outcomes...

By A Smart Bear (Longform)