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Account-Based Marketing Podcast

Account-Based Marketing Podcast

Publication
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Dives deep into ABM strategies with expert practitioners and real-world campaign examples.

Recent Posts

Actian: Turning Insights Into Client-Led Growth
Podcast•Nov 27, 2025•0 min

Actian: Turning Insights Into Client-Led Growth

Jennifer Jackson discusses how Actian is reimagining its marketing function to thrive amid data-driven transformation, AI disruption, and evolving buyer expectations. She highlights the shift to client‑led growth by leveraging deep data insights, personalized account‑based strategies, and agile, technology‑enabled execution. The episode underscores the importance of aligning marketing with real‑time analytics and AI to deliver tailored value that drives sustainable revenue growth.

By Account-Based Marketing Podcast
Ep. 78 FM: Rewriting the ABM Playbook
Podcast•Oct 16, 2025•0 min

Ep. 78 FM: Rewriting the ABM Playbook

In this episode, host Harsha Chachadi explores how FM is redefining Account‑Based Marketing by shifting from a support‑centric model to a client‑centric growth engine, emphasizing personalized, one‑account‑at‑a‑time strategies. He discusses practical tactics for aligning sales and marketing, leveraging data to...

By Account-Based Marketing Podcast