Account-Based Marketing Podcast
Dives deep into ABM strategies with expert practitioners and real-world campaign examples.
Resetting the Modern B2B Growth Agenda
In this episode of the Reinvent B2B Customer Growth Podcast, host Etta Karayani talks with seasoned marketer David Carroll about the seismic shifts reshaping B2B buying—larger buying committees, the rise of generative AI, and a growing "visibility and trust" void. Carroll stresses that strong, differentiated branding and clear thought‑leadership are now essential to earn a spot on the shrinking initial‑consideration list, and that marketing must align with sales, product, and finance around urgent business problems. He shares practical tactics for securing executive buy‑in, such as framing brand spend in terms of revenue‑driving outcomes, naming cross‑functional projects, and breaking big visions into simple, accountable goals. The conversation underscores the need for speed, decisive two‑way‑door decision‑making, and a relentless focus on the customer‑first agenda.
Actian: Turning Insights Into Client-Led Growth
Jennifer Jackson discusses how Actian is reimagining its marketing function to thrive amid data-driven transformation, AI disruption, and evolving buyer expectations. She highlights the shift to client‑led growth by leveraging deep data insights, personalized account‑based strategies, and agile, technology‑enabled execution....
Ep. 78 FM: Rewriting the ABM Playbook
In this episode, host Harsha Chachadi explores how FM is redefining Account‑Based Marketing by shifting from a support‑centric model to a client‑centric growth engine, emphasizing personalized, one‑account‑at‑a‑time strategies. He discusses practical tactics for aligning sales and marketing, leveraging data to...