Recent Posts
News•Feb 26, 2026
CTV Fueled Magnite’s Q4 Growth As Display Falters
Magnite reported Q4 revenue of $205 million, a 6% year‑over‑year increase, driven largely by its fast‑growing connected‑TV (CTV) segment. While the DV+ platform’s display revenue grew modestly 4% to $101.5 million, CTV revenue surged 32% to $93.6 million, representing 48% of the quarter’s contribution after traffic acquisition costs. CEO Michael Barrett said the shift from display to CTV offsets broader market weakness and positions Magnite to capture share from the pending DOJ antitrust ruling against Google. The company also highlighted early testing of an AI‑powered Ad Context Protocol, aiming to automate campaign matching in the future.
By AdExchanger
News•Feb 25, 2026
TV Media Buyers Want Outcomes – So Nielsen Is Introducing More Advanced Audiences
Nielsen announced the addition of more than 200 advanced audience segments to its Nielsen ONE cross‑platform dashboard, drawing on Scarborough’s extensive U.S. consumer surveys. The new segments span demographics, purchase behavior and lifestyle categories, and are intended to improve TV...
By AdExchanger
News•Feb 25, 2026
No Traffic, No Moat: How AI Breaks The Economics Of Destination Publishing
Google’s AI Overviews launched in May 2024 sharply cut referral traffic to publisher‑owned sites, exposing the fragility of the destination‑publishing model. Fixed costs—CMS, ad tech, analytics, compliance—remain while traffic‑dependent ad and subscription revenues collapse. Only publishers with strong brands, durable subscriptions,...
By AdExchanger
News•Feb 23, 2026
Infillion Strikes Again, This Time Buying The Retail Purchase Data Company Catalina
Infillion announced the acquisition of Catalina, a retailer‑focused data provider that harvests cash‑register and online sales information. The purchase adds deterministic purchase signals to Infillion’s growing ad‑tech stack, which already includes MediaMath, TrueX, Gimbal, and InStadium. While terms remain undisclosed,...
By AdExchanger
News•Feb 23, 2026
This Election Season, Buyers Can Curate Deals Based On Voter Values
OpenX partnered with data firm Givsly to launch a sell‑side curation platform that lets political advertisers target voters by shared values rather than party affiliation. The solution works across premium CTV and digital publishers, including Newsweek, Plex, Xumo and Scripps....
By AdExchanger
Deals•Feb 23, 2026
Infillion Acquires Catalina, Expanding Retail Purchase Data Capabilities
Infillion, an ad‑tech firm known for M&A, announced on Monday that it has acquired Catalina, a market‑research and shopper‑marketing company that provides retail purchase data from cash registers and online sales. Terms were undisclosed. The acquisition will integrate Catalina’s data...
AdExchanger
News•Feb 20, 2026
One Chatbot’s Journey To Introducing Ads That Don’t Suck
Luzia, a Latin‑American AI assistant, moved from generic Google Display ads to Koah’s generative‑AI ad network to deliver native, context‑aware ads within its chat interface. Koah’s flexible formats—color, size, interactive polls—and hybrid CPC/CPM/CPE pricing let Luzia experiment with placement before...
By AdExchanger
News•Feb 19, 2026
CTV Should Be Automated – But It Doesn’t Need To Be Programmatic
Upstream, formerly TheViewPoint, launched an automated platform that handles direct‑sold CTV campaigns at the ad‑server level, deliberately avoiding programmatic intermediaries. The solution integrates directly with publishers, bypassing SSPs and DSPs, and is already used by NBCUniversal, Warner Bros. Discovery, Disney, Paramount and...
By AdExchanger
News•Feb 19, 2026
The End of ‘Good Enough’ Data: Advertising’s Shift Toward Defensible Performance
The advertising industry is moving away from a "good enough" data mindset toward defensible performance, where outcomes must be explainable and resilient. Accountability now begins with identity verification, not downstream reporting, as identity decay and fraudulent signals erode model reliability....
By AdExchanger
News•Feb 19, 2026
Q4: Omnicom’s IPG Merger Is An AI Test Case
Omnicom reported its first earnings after completing the $13.5 billion acquisition of IPG, positioning AI as the core growth engine for the combined firm. The company highlighted its Omni platform, now linked with Acxiom’s Real ID and Flywheel’s Commerce Cloud, to...
By AdExchanger
News•Feb 17, 2026
How To Dominate March Madness With Show-Level Data
Rain the Growth partnered with Spectrum Reach to leverage show‑level metadata for CTV placements during March Madness, delivering the agency’s highest response rate of the quarter. Using Nielsen Gracenote’s TMS IDs, the partnership identified exact game, recap and related content...
By AdExchanger