A Real Nigerian Prince Pitches New Vaseline Authenticator
The global fake‑goods trade, estimated at $467 billion, has infiltrated Nigeria's skincare market, exposing consumers to unregulated products. Unilever and Leo Singapore responded with a free WhatsApp‑based Vaseline Authenticator that confirms product authenticity within seconds. The campaign stars actor Prince Chris Okagbue, rebranding the "Nigerian Prince" scam archetype as a trustworthy defender of genuine skin‑care. By offering instant verification, the initiative seeks to protect health and preserve brand integrity.
No More Wrestling Ad Campaign Features A Lot More Wrestling
Chupa Chups has rolled out a new easy‑to‑open lollipop wrapper, accompanied by BBH’s “No More Wrestling” out‑of‑home campaign that pairs the packaging upgrade with vibrant Lucha Libre imagery. The campaign showcases authentic Mexican wrestling masks crafted by veteran designer Arturo...
Better Healthcare Delivered—In SE Alaska It’s All in Black and White
Southeast Alaska Regional Health Consortium (SEARHC) partnered with advertising firm R&R Partners to launch a new campaign that features real SEARHC providers speaking about care delivery. The campaign relies on authentic, black‑and‑white photography to convey the seriousness of healthcare in...