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Adweek  Television/Media

Adweek  Television/Media

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Media/marketing coverage of the TV/streaming industry and ad models.

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Week of Feb. 9 Cable News Ratings: Total Viewers Grow
News•Feb 25, 2026

Week of Feb. 9 Cable News Ratings: Total Viewers Grow

For the week of Feb 9 2026, Fox News, MS NOW, and CNN all recorded higher total viewership, with Fox News maintaining its lead in primetime and total‑day audiences. Fox News posted a 5% rise in primetime total viewers (2.768 million) and a 7% increase in total‑day viewers, keeping first place in both categories. CNN achieved double‑digit gains, up 19% in primetime total viewers and 16% in total‑day viewers, marking its strongest year‑over‑year growth. MS NOW added modest total‑viewer increases but saw a 5% drop in the key 25‑54 demo during primetime, slipping in demo rankings.

By Adweek  Television/Media
Week of Feb. 9 Evening News Ratings: Nightly News Gets Olympic Boost
News•Feb 25, 2026

Week of Feb. 9 Evening News Ratings: Nightly News Gets Olympic Boost

NBC Nightly News anchored from Milan posted week‑to‑week gains in both total viewers and the coveted Adults 25‑54 demo, buoyed by its Milano‑Cortina 2026 Olympic coverage. The broadcast recorded 7.797 million total viewers and 1.24 million demo viewers, up 8% and 13% respectively,...

By Adweek  Television/Media
Kantar Media Rebrands as Fifty5Blue Post-PE Carve-Out
News•Feb 24, 2026

Kantar Media Rebrands as Fifty5Blue Post-PE Carve-Out

Kantar Media has completed its private‑equity carve‑out and rebranded as Fifty5Blue, retaining its core products Ibope, TGI and TechEdge while keeping its 4,500‑person workforce in London. CEO Patrick Béhar positions the new name as a signal of transparency and independence...

By Adweek  Television/Media
How CBS Survived and Thrived With a 50-State Scavenger Hunt for Survivor 50
News•Feb 24, 2026

How CBS Survived and Thrived With a 50-State Scavenger Hunt for Survivor 50

CBS celebrated Survivor's 50th season with a real‑world scavenger hunt called the Survivor 50 Challenge, hiding 50 immunity idols across all 50 states. The two‑year‑long effort, led by Tool and Paramount, attracted roughly 40,000 participants who solved clues, completed one‑day adventures...

By Adweek  Television/Media