
JioStar has appointed Sagar Kadam as Senior Director of Ecosystem & Subscription Partnerships, placing him in charge of partnership strategy for its flagship streaming service, JioHotstar. Kadam joins from SonyLIV, where he drove subscription‑revenue growth through telecom, fintech, and device alliances. His prior experience includes senior roles at ZEE5, Shemaroo Entertainment, and i‑Free, giving him deep expertise in digital content monetisation. The hire signals JioStar’s intent to accelerate user acquisition and revenue through a partnership‑focused approach.

First Economy has created a chief growth officer role and appointed Herat Panchal to lead it. Panchal will design integrated growth frameworks that unite brand, media, partnerships, and performance functions. He brings dual expertise from the publisher and agency sides,...

HELL Energy Drink has renewed its official sponsorship of the Zee Cine Awards 2026, marking a second straight year of partnership. The deal places the brand alongside the coveted “Viewers’ Choice Song of the Year” award, linking it directly to...