AI at Work
A podcast sharing real-life stories of how professionals are integrating generative AI into daily business operations. Host Chris Daigle invites business leaders and tech experts to explore innovative use cases of AI in the workplace that drive efficiency and growth. Each episode focuses on practical examples – from automating workflows to augmenting decision-making – offering insights, adoption tips, and lessons learned. The show aims to help executives and teams turn AI into a real competitive advantage, while examining challenges like change management and ethical AI use in a corporate setting.
107: Using Generative Engine Optimization (GEO) to Win the AI Search Race with Cole Casperson
In this episode, Chris Daigle talks with Cole Kasperson, Chief Data Officer at Crank Tank, about Generative Engine Optimization (GEO) – the emerging practice of optimizing content for large language models and AI‑driven search. They explain how AI is shifting search from short keyword queries to long, meaning‑based queries (average 16 words, 29 for voice), making “concept over keyword” the new focus. Kasperson shares how brands that adapt early can out‑perform incumbents by ensuring their content is easily understood by AI, and highlights that AI‑driven recommendations boost conversion by better matching products to the right customers. The discussion also touches on Google’s behind‑the‑scenes changes and how Amazon’s AI‑based retrieval sets a benchmark for the broader web.
106: Using AI Assessment Tools to Reveal Hidden Automation Opportunities with Corey Ganim
In this episode, Corey Ganim explains how non‑technical business owners can uncover hidden automation opportunities through AI tools assessments, guaranteeing at least five hours of weekly time savings or a full refund. He emphasizes that you don’t need deep technical...
100: Human Plus AI Strategy: Redefining Team Structure in the Age of Automation with Evan J Schwartz
In this episode, Evan J. Schwartz outlines a "person + AI" strategy, arguing that AI should augment—not replace—human workers, reshaping corporate hierarchies into three layers: stewards, orchestrators, and sub‑agents. He predicts service‑oriented sectors will feel the AI impact first, while hands‑on trades...
99: Using AI Automation to Build Smarter Workflows Across Your Organization with Marc Boscher
In this episode, host Chris Daigle talks with Marc Boscher, founder and CEO of Unido, about moving AI adoption from isolated personal productivity tools to organization‑wide, "multiplayer" workflows. Boscher explains that the biggest barrier is not technology but change management—specifically,...
95: The Dark Side of Gen AI: When Platforms Move Faster Than Regulation with Jesse Jameson
In this episode, host Chris Daig talks with AI strategist Jesse Jameson about the hidden risks of voice‑cloning platforms, focusing on his experience with Eleven Labs' Voice Actors Program. Jesse reveals that despite promises of passive income, 93% of his...
91: Using AI in Sales to Automate Go-to-Market Execution with Jason Eubanks
In this episode, Chris Daigle interviews Jason Eubanks, CEO of Aurasell AI, about the need for an AI‑native go‑to‑market operating model rather than piecemeal AI experiments. Jason explains that simply adding AI to legacy CRM systems won’t shift productivity; a...
83: Using AI to Scale Marketing and Revenue Teams with Patrick Leung
In this episode, Chris Daigle and AI strategist Patrick Leung discuss how modern marketing and revenue teams can embed AI to boost efficiency, consistency, and scale without overwhelming non‑technical leaders. They walk through concrete use cases—such as AI‑driven go‑to‑market execution,...
79: Using AI at Work to Reimagine Marketing and Customer Experience with Etan Polinger
In this episode, Etan Polinger, founder of Raize Digital, explains how AI is reshaping marketing strategy and customer experience by automating workflows, generating consistent brand‑aligned content, and delivering predictive insights. He emphasizes designing AI systems that augment, not overwhelm, marketing...
77: Using AI at Work to Fix Business Bottlenecks with Chris Duffy
In this episode, AI strategist Chris Duffy explains that successful AI adoption begins with people‑first governance rather than piling on tools. He outlines how to pinpoint genuine business bottlenecks, craft AI policies that are actually used, and leverage fractional Chief...