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American Press Institute

American Press Institute

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Research and best practices on audience, revenue, and product for publishers.

Recent Posts

A Data-Driven Approach to Subscriber Satisfaction
News•Feb 25, 2026

A Data-Driven Approach to Subscriber Satisfaction

Newsday, a Long Island‑based multiplatform news outlet, has leveraged the American Press Institute’s Metrics for News (MFN) analytics tool since 2018 to turn data into subscriber growth. By tracking audience enthusiasm for niche beats, the paper launched new content initiatives, hired specialized reporters, and added seven positions in 2024, resulting in a 25 % rise in digital subscriptions in 2023 and doubled travel‑content conversions in 2025. The MFN platform shifted the newsroom from vanity metrics to actionable performance indicators, embedding data discussions into daily meetings and fostering a culture of data literacy. These moves have boosted subscriber acquisition, revenue, and community relevance despite broader economic pressures on paid news.

By American Press Institute
Building Trust Through Strategic Collaborations
News•Feb 25, 2026

Building Trust Through Strategic Collaborations

Factchequeado, a nonprofit serving over 68 million U.S. Latinos, has become the nation’s largest collaborative effort against Spanish‑language disinformation. By realigning its partnership strategy in 2024, the organization saw a 60% year‑over‑year rise in social media traffic after teaming with a...

By American Press Institute
Capturing Transformative Impact in Action
News•Feb 25, 2026

Capturing Transformative Impact in Action

The American Press Institute (API) released its 2025 Impact Report, showcasing case studies that illustrate how the organization’s “learning out loud” philosophy is being applied across the media sector. By inviting journalism leaders to share insights, API synthesizes these lessons...

By American Press Institute
Convene to Envision Shared Futures Through Art and Storytelling
News•Feb 16, 2026

Convene to Envision Shared Futures Through Art and Storytelling

AL.com teamed with the Birmingham Times to launch the Beyond the Violence series, which evolved into the Birmingham Dreams event. The free gathering, facilitated by poet laureate Salaam Green, blended poetry, music, and community storytelling in a historic theater. Attendees—including...

By American Press Institute
New Research to Learn From
News•Feb 11, 2026

New Research to Learn From

Recent research highlights a growing "proximity paradox" in news consumption: 44% of surveyed voters say it’s harder to stay informed about their own communities than national affairs. In news deserts, residents turn to social media and other non‑journalistic sources, yet...

By American Press Institute
Coach Communities Ignored by Cultural Tourism to Tell Their Stories
News•Feb 9, 2026

Coach Communities Ignored by Cultural Tourism to Tell Their Stories

Since 2017, StoryWorks has merged investigative reporting with community theater in Mississippi's Delta, culminating in the Delta Cultural Heritage Ambassadors Program. Backed by the Walton Family Foundation and Delta State University, the initiative trained 21 residents of Coahoma County in...

By American Press Institute