April Dunford

Positioning Principles Apply to Dating and Sales

Can you use my positioning methodology to get yourself a date? I had a fun conversation with Brent Adamson and Shari Levitin on the Selling Isn't Everything podcast, where we talked about a bunch of things like: ♥️ Can you use my book, Obviously Awesome, to position yourself for romance (spoiler - I don't think it's a great idea, but hey, your mileage may vary!) ♥️ "Fractional CMO" is not great positioning (I mean, it's fine in the short term, but let's be honest, marketers can do better) ♥️ Why it's important to think about value and best-fit customers as a matching set ♥️ Why the "insight" step in a sales pitch is so hard to get right, but also critically important. This was a fun one! Episode link in the comments