Artificially Intelligent Marketing
Marketing strategies enhanced by AI tools, automation, and intelligent insights.
AI Predictions for 2026 — Agentic Browsers, In-Chat Purchases, and What Marketers Should Actually Prepare For
In this episode, Paul and Martin forecast AI’s impact on marketing for 2026, highlighting the imminent launch of Google’s Gemini‑powered agentic Chrome, the rise of in‑chat purchasing via protocols like Google Agent Payments and Microsoft Copilot Checkout, and the emergence of ads within conversational AI. They stress that marketers should start experimenting with browser agents, track AI‑generated referral traffic, and make product data machine‑readable to capitalize on new commerce and advertising opportunities. While major model upgrades are unlikely, incremental agentic improvements and enterprise‑focused pricing (e.g., Anthropic’s agent subscription) will drive efficiency, potentially shrinking agency headcount but increasing demand for AI‑savvy talent.
OpenAI's 'Code Red' And the AIO Best-Of Listicle Hack
The episode examines OpenAI's rushed launch of GPT‑5.2, noting its strong benchmark scores but mixed real‑world performance and urging cautious testing against GPT‑5.1. It reveals how classic "best‑of" listicles are now a rapid shortcut to AI search visibility, though this...
AI SEO, Claude Gets New Skills, and the UK’s Big AI Training Push
In this episode Paul and Martin cut through AI hype for marketers, emphasizing that generative search demands high‑quality, well‑structured content and strong distribution rather than chasing fleeting "AI SEO" tricks. They review Anthropic’s new Haiku 4.5 and Claude Skills, note Claude’s...
From SDRs to Smart Systems: Harrison Wade on the Future of AI-Driven Sales
In this episode, Harrison Wade, co‑founder of Succession Bio, discusses how AI can transform sales and marketing in the life‑sciences sector, emphasizing that AI is not a shortcut but a tool that requires deep context, human creativity, and a new...
