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News•Feb 26, 2026
‘Globally Recognized IP’ Planned for SeaWorld, Busch Gardens Theme Parks
United Parks & Resorts, the parent of SeaWorld, Busch Gardens and Sesame Place, announced ongoing discussions to bring globally recognized intellectual property into its parks. CEO Marc Swanson referenced the initiative in earnings calls across February 2025, August 2025 and February 2026, emphasizing that negotiations with multiple partners are active and that more details will follow. The company currently relies on existing Sesame Street and seasonal Rudolph licenses, but has not identified which new franchises might be added. This move aligns United with industry peers that leverage blockbuster IP to drive attendance.
By Attractions Magazine
News•Feb 26, 2026
Multiple Buyers Make Offers to Purchase Land Owned by SeaWorld/Busch Gardens
United Parks, the parent of SeaWorld and Busch Gardens, disclosed that it owns roughly 2,000 acres of land, including about 400 acres of undeveloped parcels. The company received multiple offers ranging from sale‑lease‑back to hotel, timeshare, residential and commercial development...
By Attractions Magazine
News•Feb 19, 2026
Investor Asks Six Flags CEO About ‘Enchanted Parks’ Rumor as Park Portfolio Review Continues
Six Flags CEO John Reilly was asked about the rumored "Enchanted Parks" trademark during the Feb. 19, 2026 earnings call and offered no comment, leaving the speculation unresolved. He reiterated that the company is actively evaluating its portfolio but did not signal...
By Attractions Magazine
News•Feb 3, 2026
New ‘Disney Inspire’ Visa Card Revealed | List of All Benefits + How to Earn Rewards
Disney and Chase launched the Disney Inspire Visa Card on Feb 3, 2026, adding a premium offering to the existing Disney Visa lineup. The card carries a $149 annual fee and bundles a $300 statement credit after $1,000 spend in the first...
By Attractions Magazine