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BARB (UK TV ratings)

BARB (UK TV ratings)

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UK TV measurement and market insights

Recent Posts

Unfiltered Media Podcast
News•Feb 25, 2026

Unfiltered Media Podcast

Barb CEO Justin Sampson appeared on the Unfiltered Media podcast on 25 February 2026 to examine mounting pressures on traditional media measurement currencies. He explained how fragmented consumption across streaming, social and gaming platforms is eroding legacy TV‑rating models. Sampson outlined the need for real‑time, cross‑platform metrics that can keep pace with digital ecosystem shifts. He also described Barb’s initiative to create a unified measurement framework that satisfies both platforms and advertisers.

By BARB (UK TV ratings)
What People Watched in 2025
News•Feb 18, 2026

What People Watched in 2025

Barb released its 2025 viewing habits report, detailing how UK audiences consumed TV across live, on‑demand and streaming platforms. Live viewing still represented 45% of TV‑set activity in December, while on‑demand accounted for 38% of total viewing. Freeview, Sky and...

By BARB (UK TV ratings)
VideoWeek Article
News•Feb 17, 2026

VideoWeek Article

Barb contributed to VideoWeek’s February 2026 piece outlining Europe’s TV Joint‑Innovation Centers (JICs) focus areas. The report highlights a surge in cross‑channel collaboration, new data partnership models, and advanced analytics integration across broadcasters. JICs are deploying AI‑driven tools and cloud...

By BARB (UK TV ratings)