Territory Changes and Deals: Carlsberg, Brown-Forman. Keurig Dr Pepper. Big Geyser. Coke Consolidated. Nestle. 7-Eleven. Hopwtr. Suja. Coca-Cola
Marriott International has ended its 35‑year partnership with PepsiCo, opting to serve Coca‑Cola products across its global portfolio of more than 7,000 hotels. The switch follows Coca‑Cola’s aggressive food‑service push and comes as the company prepares for a leadership transition to James Braun. Marriott expects the new beverage lineup to better match guest preferences and drive higher per‑guest spend. The move signals a notable shift in the hospitality beverage landscape, potentially reshaping supplier dynamics.
Gatorade Restages Around ‘Science-Backed Hydration’ for Everybody
PepsiCo is relaunching Gatorade with a new "Gatorlyte Longer Lasting" variant that emphasizes science‑backed, sustained hydration for a broader audience. The product builds on a 2009 strategy overhaul that aimed to win back casual consumers who had drifted to water...
2025 U.S. All-Channel Results: LRB Dollars Grew +2.5%. Volume Fell -0.9%
The 2025 BD Fact Book shows U.S. liquid refreshment beverage (LRB) sales grew 2.5% in dollar value while overall volume slipped 0.9%. Carbonated soft drinks (CSD) posted a 3.1% value increase with a 0.7% volume decline. The report covers packaged...
Opening Thoughts: April 8, 2026
Beverage Digest released its 31st Fact Book, a comprehensive snapshot of U.S. non‑alcoholic beverage sales for 2025. The edition compiles all‑channel data, from grocery and convenience stores to online platforms, revealing modest volume growth and heightened competition. It highlights a...
Marriott Switching to Coke From Pepsi After 35 Years
Marriott International announced it will replace Pepsi with Coca‑Cola as its in‑house soft‑drink provider after a 35‑year partnership with PepsiCo. The transition is slated to begin this summer across the chain’s U.S. properties. Marriott cited strategic alignment and cost efficiencies...