Blake Morgan – Customer Experience

Blake Morgan – Customer Experience

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Personal CX blog with cross-industry insights including hospitality and travel experiences.

Inside KeyBank’s Approach to Customer Experience and AI
NewsApr 7, 2026

Inside KeyBank’s Approach to Customer Experience and AI

KeyBank is reshaping its customer experience by embedding generative AI across its digital channels. The bank pledged roughly $200 million for AI projects, launching chat‑bots that now resolve about 40% of routine inquiries and a recommendation engine that lifted cross‑sell revenue...

By Blake Morgan – Customer Experience
The CX Strategy Behind Bimbo Bakeries’ 12,000 Delivery Routes
NewsMar 17, 2026

The CX Strategy Behind Bimbo Bakeries’ 12,000 Delivery Routes

Bimbo Bakeries has built a customer‑experience (CX) engine around its 12,000 daily delivery routes, using data‑driven insights to synchronize logistics, product freshness and shopper expectations. The company deployed AI‑powered routing, real‑time tracking and a unified feedback platform that feeds directly...

By Blake Morgan – Customer Experience
Unifying the Contact Center: Salesforce’s Agentic AI Vision for Customer Service
NewsMar 10, 2026

Unifying the Contact Center: Salesforce’s Agentic AI Vision for Customer Service

Salesforce unveiled its Agentic AI vision, embedding generative AI directly into its Service Cloud contact‑center suite. The new layer offers real‑time agent assistance, automated ticket routing, and dynamic knowledge‑base generation. Salesforce positions the technology as a way to cut handling...

By Blake Morgan – Customer Experience
Service at Scale: The AI Model Driving Sales and Loyalty
NewsMar 3, 2026

Service at Scale: The AI Model Driving Sales and Loyalty

The Service at Scale report spotlights an AI model that personalizes sales offers and loyalty incentives in real time, leveraging deep learning and a cloud‑native architecture. It ingests clickstream, purchase, and contextual data to generate dynamic recommendations for millions of...

By Blake Morgan – Customer Experience
What the American Customer Satisfaction Index Reveals About 2026
NewsFeb 24, 2026

What the American Customer Satisfaction Index Reveals About 2026

The American Customer Satisfaction Index (ACSI) released its 2026 report, showing the overall national satisfaction score rising to 78.5, the strongest level in seven years. Retail leads the pack with an 82.1 rating, while telecom slips to 70.3, highlighting divergent...

By Blake Morgan – Customer Experience