Blake Morgan – Customer Experience

Blake Morgan – Customer Experience

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Personal CX blog with cross-industry insights including hospitality and travel experiences.

American Express on AI-Powered Personalization at Scale
NewsMay 12, 2026

American Express on AI-Powered Personalization at Scale

American Express announced the launch of an AI‑powered personalization platform that will deliver real‑time, tailored offers to its roughly 100 million cardholders. The system, built on a partnership with OpenAI, leverages generative AI and extensive transaction data to recommend products and...

By Blake Morgan – Customer Experience
Build a Brand Like Trader Joe’s: Why Human Interaction Still Drives Customer Loyalty
NewsMay 5, 2026

Build a Brand Like Trader Joe’s: Why Human Interaction Still Drives Customer Loyalty

Trader Joe’s has built a cult‑following by turning everyday grocery trips into personal experiences. The chain relies on friendly staff who greet shoppers by name, frequent in‑store tastings, and a rotating roster of quirky, limited‑time products. Community events and empowered employees...

By Blake Morgan – Customer Experience
United Airlines’ Chief Customer Officer on Scaling CX Through Operations
NewsApr 28, 2026

United Airlines’ Chief Customer Officer on Scaling CX Through Operations

United Airlines’ Chief Customer Officer, Jeff Smisek, outlined a new operating model that embeds customer‑experience (CX) metrics directly into flight‑deck and ground‑operations decision‑making. The airline is rolling out real‑time sentiment dashboards, predictive staffing tools and a unified CX scorecard tied...

By Blake Morgan – Customer Experience
CVS Health on Where AI Is Delivering Value in Healthcare
NewsApr 21, 2026

CVS Health on Where AI Is Delivering Value in Healthcare

CVS Health announced that artificial intelligence is now a core engine for cost reduction and operational efficiency across its pharmacy‑benefit manager, retail clinics, and broader health services. AI‑driven models have trimmed claim‑processing time by roughly 30%, lowered medication non‑adherence by...

By Blake Morgan – Customer Experience
What Makes AI Customer Support Work at Scale
NewsApr 14, 2026

What Makes AI Customer Support Work at Scale

Enterprises are turning to generative AI to automate high‑volume customer service, but scaling success hinges on three pillars: robust data pipelines, seamless integration with legacy systems, and a clear human‑in‑the‑loop escalation strategy. Companies that combine large‑language models with domain‑specific fine‑tuning...

By Blake Morgan – Customer Experience
Inside KeyBank’s Approach to Customer Experience and AI
NewsApr 7, 2026

Inside KeyBank’s Approach to Customer Experience and AI

KeyBank is reshaping its customer experience by embedding generative AI across its digital channels. The bank pledged roughly $200 million for AI projects, launching chat‑bots that now resolve about 40% of routine inquiries and a recommendation engine that lifted cross‑sell revenue...

By Blake Morgan – Customer Experience
The CX Strategy Behind Bimbo Bakeries’ 12,000 Delivery Routes
NewsMar 17, 2026

The CX Strategy Behind Bimbo Bakeries’ 12,000 Delivery Routes

Bimbo Bakeries has built a customer‑experience (CX) engine around its 12,000 daily delivery routes, using data‑driven insights to synchronize logistics, product freshness and shopper expectations. The company deployed AI‑powered routing, real‑time tracking and a unified feedback platform that feeds directly...

By Blake Morgan – Customer Experience
Unifying the Contact Center: Salesforce’s Agentic AI Vision for Customer Service
NewsMar 10, 2026

Unifying the Contact Center: Salesforce’s Agentic AI Vision for Customer Service

Salesforce unveiled its Agentic AI vision, embedding generative AI directly into its Service Cloud contact‑center suite. The new layer offers real‑time agent assistance, automated ticket routing, and dynamic knowledge‑base generation. Salesforce positions the technology as a way to cut handling...

By Blake Morgan – Customer Experience
Service at Scale: The AI Model Driving Sales and Loyalty
NewsMar 3, 2026

Service at Scale: The AI Model Driving Sales and Loyalty

The Service at Scale report spotlights an AI model that personalizes sales offers and loyalty incentives in real time, leveraging deep learning and a cloud‑native architecture. It ingests clickstream, purchase, and contextual data to generate dynamic recommendations for millions of...

By Blake Morgan – Customer Experience
What the American Customer Satisfaction Index Reveals About 2026
NewsFeb 24, 2026

What the American Customer Satisfaction Index Reveals About 2026

The American Customer Satisfaction Index (ACSI) released its 2026 report, showing the overall national satisfaction score rising to 78.5, the strongest level in seven years. Retail leads the pack with an 82.1 rating, while telecom slips to 70.3, highlighting divergent...

By Blake Morgan – Customer Experience