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Brian Solis

Brian Solis

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Digital anthropologist, author, and futurist, known for his expertise in digital marketing trends, customer experience, and innovation.

Recent Posts

AI Darwinism Can Unleash New Potential of Energy Workforce – Enlit Magazine
News•Feb 19, 2026

AI Darwinism Can Unleash New Potential of Energy Workforce – Enlit Magazine

Brian Solis, Head of Global Innovation at ServiceNow, urged energy executives at the Baker Hughes Annual Meeting to view artificial intelligence as a tool for workforce augmentation rather than mere automation. He introduced the concept of “AI Darwinism,” arguing that firms which blend human expertise with AI will out‑perform competitors. Solis emphasized that true digital transformation requires an AI‑driven vision that reimagines work, not just digitizes existing tasks. He called the moment a leadership opportunity to rebuild the energy workforce for greater efficiency and resilience.

By Brian Solis
Physical AI: The Next Leap for Human‑Device Workforce
Social•Feb 16, 2026

Physical AI: The Next Leap for Human‑Device Workforce

In this follow-on clip, I unpack why physical AI (and world models) is the next major leap. It introduces an entirely new kind of workforce: intelligent devices and humanoids working alongside people. The move from pilot to production won’t be...

By Brian Solis
Brian Solis Recognized for Coining the Generation-C Psychographic Profile
News•Feb 12, 2026

Brian Solis Recognized for Coining the Generation-C Psychographic Profile

Brian Solis, former Altimeter analyst, is being celebrated for creating the Generation‑C (Gen C) psychographic profile in 2012. Unlike traditional generations defined by birth years, Gen C groups people by a constantly connected, digital‑first mindset. The concept has resurfaced as marketers recognize...

By Brian Solis
AI Is a Tool, Not a Strategy—Ask Three Questions
Social•Jan 18, 2026

AI Is a Tool, Not a Strategy—Ask Three Questions

AI isn’t the strategy. It’s the capability. Automation makes yesterday faster. Reinvention creates what’s next. Before you roll out agents + use cases, answer 3 leadership questions: 1) Where are we going? 2) Why does it matter? 3) How will we get there? That’s...

By Brian Solis