Recent Posts
News•Feb 24, 2026
Novo Nordisk, Dr Sara Al Madani Encourage People to ‘Champion a Lighter You’
Novo Nordisk has launched the "Champion A Lighter You" lifestyle‑awareness campaign in the United Arab Emirates, partnering with Emirati influencer Dr Sara Al Madani and Saatchi & Saatchi Middle East. The initiative uses a sky‑diving hero video and a suite of digital and experiential activations to promote a holistic view of weight management that includes mindset, emotional wellbeing, and physical health. Novo Nordisk positions the platform as a science‑led, human‑focused alternative to quick‑fix weight‑loss solutions. The campaign aims to cut through market noise and reinforce the company’s role as a trusted partner in long‑term obesity and diabetes care.
By Campaign Middle East
News•Feb 23, 2026
Why Vimto Has Partnered with Fatafeat for Ramadan
Vimto has introduced its new Vimto Rose flavour in the Middle East by partnering with Warner Bros. Discovery’s Fatafeat channel during Ramadan. The collaboration embeds the drink within the channel’s Kitchen Tales programming, positioning it as a natural ingredient for recipes, mocktails...
By Campaign Middle East
News•Feb 23, 2026
Nissan Highlights Heritage, Connects Locally Ahead of Kuwait National Day
Nissan Kuwait launched the “Japanese but Kuwaiti at heart” campaign, highlighting its Japanese heritage while emphasizing local cultural relevance ahead of the 2026 National Day. The initiative, developed by Horizon FCBKuwait, centers on a hero film distributed across social media,...
By Campaign Middle East
News•Feb 23, 2026
‘Sweet Surprise by Aster’ Raises Awareness on Hidden Sugar as UAE’s Sugar Tax Takes Effect
The UAE introduced a tiered sugar tax on January 1 2026, targeting beverages by sugar content per 100 ml. In response, Aster Clinics UAE opened the Aster Diabetes 360 Care Clinic in Al Qusais and launched the “Sweet Surprise by Aster” campaign, featuring a vending machine...
By Campaign Middle East
News•Feb 20, 2026
Clorox Measures Kris Fade’s, Jood Aziz’s Brainwaves: Is Cleaning Better than Coffee?
Clorox Arabia partnered with You Experience to launch a neuroscience‑driven campaign that measured participants' brain activity while they cleaned, drank coffee, ate ice cream and performed other pleasure‑inducing actions. Using EEG headsets on local influencers Kris Fade and Jood Aziz,...
By Campaign Middle East
News•Feb 20, 2026
Podcast: Ford MENA’s Andrew Gregory on What It Takes for Automative Brands to Win
Ford MENA’s Marketing Director Andrew Gregory explained how the "Ready. Set. Ford" platform unites OEM strategy with distributor execution to make complex buying decisions easier for customers. He emphasized that modern car shoppers gather 80‑90% of information online, demanding confidence, trust, and...
By Campaign Middle East
News•Feb 19, 2026
Careem Launches ‘Seeds For Gaza’, Transforming Its Logo Into a Symbol of Solidarity and Action
Careem has unveiled the “Seeds For Gaza” campaign, turning its logo into a series of watermelon‑seed dots that symbolize Palestinian resilience. The initiative lets riders, restaurant partners and brands donate directly through the app, with every watermelon sold on Careem Quik...
By Campaign Middle East
News•Feb 19, 2026
Serviceplan Group Partners with Luma AI to Deploy AI for Creative Across Global Ops
Serviceplan Group announced a strategic partnership with Luma AI to embed generative‑AI tools across its global creative operations. The collaboration introduces a "House of AI" digital twin that mirrors the agency’s entire marketing‑communication value chain, covering strategy, development, production and delivery....
By Campaign Middle East
News•Feb 19, 2026
Harrods Collaborates with Regional Creatives for GCC Ramadan Campaign
Harrods has launched a Ramadan and Eid campaign running from 20 January to 20 March, aimed at luxury‑focused customers in the UK and GCC markets. The initiative partners with Dubai‑based studio Bigsea.tv, photographer Mazen Abusrour, art director Serge Asaad and local stylists to blend...
By Campaign Middle East