Small but Mighty
Small drink maker Murray beat a global brand by launching a Christmas offer a week early, securing shelf space, orders and customer loyalty before the larger competitor arrived. The win stemmed from local agility—weekly restocking, same‑day delivery, and instant response—rather than a bigger budget. The article argues that many Salesforce teams focus on feature bloat instead of timing, insight and customer success. It urges businesses to prioritize observation, rapid action and deep customer understanding over sheer scale.
“Transient” Salesforce Validation Rules
Salesforce records such as Leads, Opportunities, and Cases are "transient," evolving through stages as more information becomes available. Traditional validation rules that require fields at creation can force sales reps to guess, compromising data quality. By incorporating the stage name...
