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Chief Marketer

Chief Marketer

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B2B/B2C marketing strategy, campaigns and leadership

Recent Posts

What Each Generation Really Wants From B-to-B Events—And What the Data Says
News•Feb 25, 2026

What Each Generation Really Wants From B-to-B Events—And What the Data Says

New research reveals that B‑to‑B event attendees across four generations share a strong appetite for micro‑communities, authenticity, and local culture, while still demanding distinct experiences. AI‑powered networking is favored by 66% of respondents, and 84% say they want to bring their authentic selves to conferences. Preferences diverge on event length, personalization, and downtime: Gen Z and Millennials favor shorter, wellness‑focused agendas, whereas Baby Boomers prioritize privacy and are less likely to share data. Organizers must balance these nuances to deliver inclusive, data‑driven experiences.

By Chief Marketer
Steal-Worthy C-Suite Event Ideas From the Super Bowl LX Innovation Summit
News•Feb 25, 2026

Steal-Worthy C-Suite Event Ideas From the Super Bowl LX Innovation Summit

During Super Bowl LX, the Bay Area Host Committee and the NFL launched the inaugural Innovation Summit at SFMOMA, drawing over 500 C‑suite executives and VIPs. The eight‑hour, white‑glove event featured YouTube as presenting partner alongside speakers from FanDuel and...

By Chief Marketer
Land O’Lakes CMO Aims to Change Rural America’s Image
News•Feb 24, 2026

Land O’Lakes CMO Aims to Change Rural America’s Image

Land O’Lakes, a $16.2 billion farmer cooperative, launched the Modern Rural Collective toolkit and a Getty Images stock‑photo collection to reshape how entertainment depicts rural America. The initiative, unveiled at a Sundance panel, offers creators authentic story‑elements, demographics and diverse imagery....

By Chief Marketer
Gold Medal CTV
News•Feb 20, 2026

Gold Medal CTV

The 2026 Winter Olympics in Milan is drawing about 20 million U.S. viewers each day, with NBC’s Peacock platform delivering more streaming hours than the last two Games combined. Advertisers are abandoning traditional “Be Right Back” filler and deploying real‑time, native...

By Chief Marketer
How Oura Is Bringing Its Story to the Olympics
News•Feb 20, 2026

How Oura Is Bringing Its Story to the Olympics

Oura Ring has been named the official wearable for Team USA at the Milan‑Cortina Winter Olympics, providing athletes and medical staff with real‑time sleep, recovery and metabolic data. The partnership, which also covers all Olympic and Paralympic athletes through the...

By Chief Marketer
Date Brand Joolies Ignites Growth in ‘Sleepy’ Category With Vibrant Packaging, Micro-Influencers
News•Feb 19, 2026

Date Brand Joolies Ignites Growth in ‘Sleepy’ Category With Vibrant Packaging, Micro-Influencers

Joolies, a California‑grown Medjool date brand, revamped the sleepy dried‑fruit category with vibrant mint‑green stand‑up pouches and clear tubs, targeting younger shoppers. Leveraging nano‑influencers under 5,000 followers, the brand emphasized authentic lifestyle messaging rather than clinical claims. The strategy propelled...

By Chief Marketer
Retail Influence Vs. Conversion: Turning Sports Advertising Awareness Into Action
News•Feb 19, 2026

Retail Influence Vs. Conversion: Turning Sports Advertising Awareness Into Action

Sports advertising continues to capture massive audiences, but only 1% of viewers make an immediate purchase while 43% express interest. The gap reflects modern, multi‑screen consumer behavior, positioning sports slots as demand‑creation engines rather than direct‑response channels. Brands are responding...

By Chief Marketer
Q4: Omnicom’s IPG Merger Is An AI Test Case
News•Feb 19, 2026

Q4: Omnicom’s IPG Merger Is An AI Test Case

Omnicom reported Q4 results after closing its $13.5 billion acquisition of Interpublic Group, positioning AI as the chief growth driver for the merged firm. The company highlighted its Omni platform, now integrated with Acxiom’s Real ID and Flywheel’s Commerce Cloud, to...

By Chief Marketer
If You’re Not Tracking These 10 PR KPIs in 2026, You’re Already Behind
News•Feb 18, 2026

If You’re Not Tracking These 10 PR KPIs in 2026, You’re Already Behind

The article outlines ten essential PR KPIs that have evolved for 2026, integrating AI-driven metrics such as Share of Search Influence and Emotion‑Weighted Sentiment. Traditional measures like Share of Voice remain core, but new dimensions assess message semantics, outlet authority,...

By Chief Marketer
Three CMOs Weigh in on the Power of a Marketing Campaign Tagline
News•Feb 18, 2026

Three CMOs Weigh in on the Power of a Marketing Campaign Tagline

The article gathers insights from three chief marketing officers—True Religion, Rambler and Shutterfly—on why campaign taglines still matter. True Religion’s 2025 holiday tagline “Wrapped in True” doubles as a gifting cue and a brand‑value statement. Rambler’s playful “Chug Life” taps...

By Chief Marketer