
CHURN.FM is the podcast for subscription economy pros to learn how the world’s fastest-growing companies are tackling churn and using retention to fuel their growth

In this episode, Kevin White of Scrunch AI explains how AI‑driven answer engines like ChatGPT are turning large language model agents into a primary audience, prompting marketers to optimize their sites for LLM discovery. He outlines Scrunch’s approach to making brands searchable for bots, shares growth tactics from his time at Segment and Retool—including activation‑first onboarding and scalable white‑glove support—and highlights key churn‑prevention lessons such as fixing leaky buckets and the impact of consistent naming conventions. The discussion blends practical SEO for AI with broader go‑to‑market insights for sustainable growth.

In this episode, Vova Feldman, CEO and co‑founder of Freemius, explains how the platform evolved from a WordPress‑centric tool into a full‑service, self‑serve solution for indie SaaS and desktop software makers, handling payments, licensing, taxes, and compliance. He highlights the...